Who has ever guessed that a small start-up, as PT Nandya Karya Perkasa, can return to a huge and profitable company? No one has predicted it before. Yet, this was really happened. Being almost failed in its small business, made Mr Hadi Subroto, its founder, become more and more motivated to safe and develop his company. What he did at that time was only thinking about the way to keep the business run and keep his workers employed. He thought about what was market needed at that time, grabbing those opportunities he could, taking less risk, and making innovation with skill and low amount of fund he had (i.e. progressive dies system). Surprisingly, it has successfully saved the company and all his employees.
What Mr. Hadi did were what a bootstrapper does to reach entrepreneur success. “Bootstrapping” is the act of starting a business with little or no external funding. Bootstrappers don’t write lengthy business plans, chase deep-pocketed investors, or indulge in overly academic market research exercises. Instead, they focus all of their considerable energy, brainpower, determination and skills on creating a business that can actually succeed in the real world. The term comes from the German legend of Baron Münchhausen pulling himself out of the sea by pulling on his own bootstraps.
This is a really good lesson for us to think out of the box. It generates us to think about making money than borrowing it and making a value to our society. Bootstrapping is actually be contrary to our first mindset that successful business always starts from making a comprehensive in-depth business plan, taking it to the investors to secure a healthy initial round of funding, or taking a risk. After having a seminar from NKP, I know that that thing was not doubted again. Successful business is not either taking a risk or making profit as much as possible. But, it is about keeping winning through innovation and cash development.
That makes sense that many entrepreneurs who begun their career from bootstrapping, be successful businessman; even be more success than one who graduated from business school. When you Bootstrap a company, you’re far less likely to find yourself in situations where you have to make promises you can’t keep or where the temptations that go along with large sums of unearned cash present themselves. Instead, your entire focus is on creating value. You market, sell and serve your customers every day as if the business depended on it—because it does. And that commitment to achieving success by delivering value is really at the heart of entrepreneur.
Besides making we think out of the box, NKP also teach us to think socially through its entrepreneurial lesson. It makes us care about people surround us by creating a new field of work and also develop our national economic growth. It makes us aware that the economy of our country depends on the next generation of young people initiating the next generation of business start-ups. For that to happen, NKP let us know that starting a business is a worthwhile thing to do with our life.
“Economic success is a good thing. In particular, it enables us to offer work to those who need it: business is good for oneself, for others and for society at large. If everyone lived a monastic life and begged, the economy would collapse and we would all die of starvation! (LAUGHS) I am convinced Buddha would say “So now, all go out to work!” (LAUGHS) – The 14th Dalai Lama