Efficient refers to property prices that fall in line with fundamentals, and to buyers and sellers both transacting (setting sales prices and making bids) at around the right price.
1. All access
Firstly, in Manhattan, as in the U.S. as a whole, everyone has access to the same inventory of property for sale. This is sometimes referred to as an “MLS” system. In Manhattan, the “MLS” is technically the REBNY (Real Estate Board of New York) database or simply, the broker database.
Within 24 hours of getting a listing from a seller, the seller’s broker is required, by law, to list the property onto the broker system. This is then transferred to other systems. Consumers have direct access to the broker system through their broker’s websites. In lieu of viewing through the broker system, there are also third-party websites such as Streeteasy.
In many countries, different brokers have access to different properties and this explains why buyers need to work with several brokers. However, in New York and in the United States, all brokers have access to the same inventory. Even the consumer has access to everything. In addition, everyone has access to historical data for analysis.
This makes the Manhattan market not only efficient but transparent.
As such, the value of a broker is not to make viewing appointments. If that were the case, it’s regrettable. Rather, the role of a New York broker is two-fold:
(i) Filter the right properties: although the consumer has access to all inventory, everything looks great in pictures and published data only tells a fraction of the story. Unless the consumer walks the streets looking at properties every day, there is absolutely no way to know which is a good property. Brick and mortar investments need to be seen in person and touched to be understood. As an example, online listings will not tell the downsides of each apartment.
(ii) Managing the whole transaction: This refers to price and terms negotiation, attorney and accountant coordination, board package, walk through, etc. There are tens or even hundreds of hours of behind-the-scenes activities that brokers do beyond property viewing and showing up at the closing table.
2. Fewer Investor Buyers
The majority of Manhattan residential apartments are purchased by locals for use as primary residence and there is less of an investment frenzy like in the emerging markets. For example, if one goes into a dim sum restaurant in Hong Kong, it’s not uncommon to see several people studying the real estate section of the newspapers.
In Manhattan, investing in real estate is not something every other person does. With less investors driving up prices, the market becomes less volatile and more stable.
A market becomes volatile when there are too many investor buyers. It becomes even more volatile when investors disregard the fundamentals of investing and key metrics.
In certain markets, prices keep going up despite high vacancy rates and no yield. Investors buy because they think property prices will always go up. Until one day it pops.
In Manhattan, the proportion of investor buyers is a lot lower. This keeps fundamentals in check and is another reason why pricing in Manhattan is efficient.
3. Higher Barrier To Entry
During the last property boom in the U.S., people from California were going to less expensive states like Texas and Nevada to invest and hence drove up prices dramatically.
The lower the barrier to entry, the less likely the investor would do a lot of actual work. Actual work here means going to see properties, speaking to people, going to know the market, etc. The easy work is reading data online. Many investors, because of the low barrier to entry, just researched online and go on 1 or 2 day shopping trips to the less expensive states to pick up not one, but a few properties!
In Manhattan, condo prices start at US$500,000 for a studio apartment. There is a lot of due diligence beyond just reading data online. The vast majority of my clients are sophisticated, savvy, financial people. They have already read everything there is to read online. Then they come and see properties, spend hours walking the neighborhoods, eat at the local places, etc. All this while drilling their broker with tons of questions because they know someone who has seen thousands of properties likely knows more than the local friend who last saw apartments 3 years ago when he bought.
There is a tremendous amount of time invested in analysis before finally making an offer and doing a deal. This is a very important reason behind market efficiency.
Manhattan is perhaps most efficient in the US$500k to US$5 million price range. Above which the emotional aspects of ultra wealthy buyers start coming into play: they may love the 50th floor Central Park view, for example, or definitely want an apartment in a certain building, etc. Since 90 percent of transactions are up to the US$5 million mark, it is good representation of the market being efficient as a whole.
Wei Min Tan is a Manhattan luxury condominium broker and Managing Director of Castle Avenue Partners at Rutenberg Realty. View his recent media appearances, including being on NBC’s Open House NYC, and in the New York Times and the Wall Street Journal.