With a nod to Simon Sinek from 2009, understanding the purpose behind your business is crucial. It’s not just about what you do, but why you do it. This drives your business strategy and aligns your team.

Ask yourself questions like: What problem are we solving? How does our business make a difference? This helps in creating a mission statement that resonates with your team and your customers.

Creating a Business Strategy:

With a clear ‘why’, you can develop a more focused strategy. This includes setting goals, identifying your target market, and determining the best way to reach them.

Analyze the market, understand your competition, and identify your unique selling propositions.

Identifying Customers:

Knowing your purpose helps in identifying who your customers are. It’s about finding people who believe in your ‘why’.

Develop customer personas and tailor your marketing strategies to meet the specific needs and preferences of these groups.

Developing a Communications Strategy:

Your communication strategy should reflect the core values and purpose of your business.

This includes choosing the right channels to reach your audience, crafting messages that resonate with them, and maintaining a consistent brand voice.

Choosing a Business Name and Slogan:

A business name and slogan are more than just branding elements; they’re a reflection of your business’s identity and values.

They should be memorable, meaningful, and align with the mission and vision of your business. Think about the emotions and thoughts you want to evoke in your customers when they hear your business name and slogan.

Remember, the core strength of your business lies in understanding the purpose behind your business, and using that to drive all other aspects, from strategy to marketing. This holistic approach not only ensures a cohesive business model but also helps in building a brand that connects deeply with your customers.