24ADP Search Conference Phuket - 27th - 30th October 2025

Surviving an agency life is not the big part. Being able to sustain the drive to function equally passionately with all clients is. Some observations:
a) You Are As Good As Your People
Trust this one to be proven every single day. Some of the times when I realized this gospel to be true were:...

Having Google AdWords platform understanding is commonly seen in the marketing universe populated by digital marketing enthusiasts. But a common refrain of the agencies and brands is that the right talent is difficult to hire.
As we gear up for the launch of our digital marketing course, the primary issue of skills shortage and upgradation is on the top of our minds....

We asked marketers, to share observations about evolving digital marketing scenario, and what they as marketers would like to see happening better in 2017. But before that, a look in the past –
2016 Digital Marketing Skills
Before we look at the skills quoted by our members, here is what some of the marketing leaders had to say in 2016 –...

Marketers deal with a lot. Marketing eco-system is becoming increasingly crowded. More marketers are taking birth who become “Experts” right after becoming “Google AdWords Certified”. Such marketers who do honest work, are understated and don’t go about...