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Measuring customer engagement in retail stores is common practice. Many stores monitor foot traffic and use visitor counts to help determine store performance. While this information can be helpful, it doesn’t tell the whole story.
Foot Traffic Data Can be Manipulated...

To date, Amazon has struggled to successfully break into the apparel industry. However, “Prime Wardrobe,” may be a major game changer for the company and its competitors as it brings the fitting room to you.
The service allows Amazon Prime members to load up a box with three or more apparel items from the website. They are then shipped to the customer who can try them on and keep the items for seven days. Whatever they decide to keep they will receive up...

Recently, when I was speaking with a retailer about our fitting room solution, they said something along the lines of, “That’s not really something our customer base needs.”
In fact, their clientele is exactly the type of customer who would benefit from this type of solution. It seems to be a common misconception that only a certain demographic appreciates call buttons, so I’d like to set the record straight on why everyone...

There is plenty to think about while you’re planning your brands in-store mobile retail app. If you’re like most retailers you have leadership that is pushing an IT team to move quickly to keep up with the competition.
I’ll take it a step further and let you know that I have been at the table with more than 10 retailers, all of them have answered the “What is your in-store mobile strategy?” question with varying degrees of “We’re struggling with it and we know we’re...