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When launching your small business, it can be hard to find qualified, knowledgeable talent that is also willing to work for a smaller salary than larger businesses might pay. So how can you find high quality help for your business without breaking the...

We all like to be believe that every decision we make is based on rational thoughts, but science tells us a different story. It turns out our emotions have a deeper role than we might think.
In fact, it’s our emotions that help us make decisions about what we wear, watch, and buy. Knowing how emotions can and do influence purchasing decisions can help you make a bigger impact in your market. The science backs this claim; the brand you like...

You’ve done it all by yourself since the beginning. Your company is yours. You’re the technical founder, the CEO, the customer support adviser, and everything in-between for your clients. This has made you well-versed in the numerous aspects of operating...

Anna, an Instagram user who had over 234k followers on her personal account, received an email from “Instagram” asking if she would like to receive a verification badge. She hadn’t heard much of verification badges, but decided that it couldn’t hurt...