AI-Powered Conversation Insights - Marchex

A recent analysis from the Boston Consulting Group highlights a sobering reality for automotive retailers: growth is becoming more difficult. Customer acquisition costs are increasing, buyer expectations continue to rise, and ignoring process deficiencies...

Marketing teams are under increasing pressure to improve performance without increasing spend. While clicks, calls, and form fills are easy to measure, they only tell part of the story. What really determines impact is what happens after a customer engages...

Executive Summary
In an era where digital data dominates dashboards, marketers often celebrate the ability to track every click, impression, and conversion. Yet, a critical gap remains: what happens when the customer calls? Phone conversations—high-intent moments of decision...

 In auto service marketing, the ability to prove ROI is critical. Marketing teams face constant pressure to justify the dollars they spend, deliver measurable leads and meaningful outcomes. Yet for many, the critical last mile of marketing attribution...