Digital Marketing Company Fort Collins | McBreen Marketing

Over 55 and Thriving: America’s Richest Demographic Expands
The 55+ demographic is the wealthiest consumer class, holding approximately 73% of U.S. household wealth, roughly $97.3–108 trillion, as of 2023.
This group prioritizes quality of life, seeking wellness products like health supplements, fitness programs, and nutrition-focused solutions....

As a personal trainer, nutritionist, health coach, yoga instructor, or wellness business owner, you probably know that the demographic of people over 50 years old is a thriving market.
Here are some facts from Jeff Weiss, President and CEO of Age of Majority: “The world is getting older and there is no stopping it. There are over 110 million adults aged 55+ in Canada and the US, representing 30% of the population. This figure will...

There is a New Fitness Revolution (and it is Powered by the 50+ Demographic)
We are at the cusp of a fitness revolution and the force moving it is the group of people aged 50 and above – the largest and fastest-growing market globally.
Their unparalleled spending power will reshape the fitness sector, presenting untapped opportunities....

“Should I hire someone in-house for marketing or continue to seek outside help through contract work?” Chances are, if you are a small business owner, this question is coming up more often as you continue to seek and experience new growth.
Unfortunately, so many small business owners don’t know when to hire an internal marketing employee or if they even should....