Homeowner Resources Archives | Modernize

The Contractor’s Master Guide to Digital Growth in 2026
In 2026, the digital landscape for home services has been “cleansed” of low-quality noise. AI-driven search engines now prioritize topical authority and verifiable social proof. To win, you must be more than a service provider; you must be a recognized...

Key Takeaways for Home Service Pros:
The New Standard: The “5-minute rule” has been replaced by the “1-minute rule.”
The Methodology: Switch from “Call First” to “SMS First, Call Second” to increase contact rates.

Manual J Load Calculations: The Essential Guide to Sizing a Home HVAC System Correctly
When a homeowner needs a new HVAC system, one of the most important — yet least understood — steps in the process is the Manual J load calculation. While many contractors still rely on outdated rules of thumb, the reality is simple: there is no accurate...

What Is an ENERGY STAR Heat Pump?
An ENERGY STAR heat pump is a heating and cooling system that meets federal efficiency standards set by the U.S. Environmental Protection Agency. These systems use significantly less energy than standard HVAC units and are designed to provide year-round...