Small Business Marketing Solutions | Ziplocal

Online visibility can make or break a business’s success. When someone searches for “best donuts near me” or “electrician in Utah,” you want your business to show up. And if you can get to the top of Google results, that’s the ideal.
Knowing how to get your business on Google is important, but it’s even more vital to understand how to get your business on the top of Google search. By following this step-by-step plan, you can secure your spot, enhance your online presence, and increase...

Table of Contents
The Big Misunderstanding
The Analogy: The Garden vs. The Billboard

The Perfect Fit: Why LSAs Work for Specific Service Businesses
At Ziplocal, we believe in connecting you with the right advertising solution. Google Local Service Ads (LSAs) are a powerful tool, but they aren’t a one-size-fits-all solution. They are designed for businesses that provide in-person, local services...

Every small business owner knows the feeling. The holiday rush fades, the tourists head home, or the weather turns, and suddenly—the phone stops ringing.
The “slow season” is often a source of stress, but it doesn’t have to be a time of stagnation. In fact, seasoned entrepreneurs know that the quiet months are actually the most valuable time of year. It is the only time you have the bandwidth to work...