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Playxpert.com news digest

  • 3 days

    How to Prepare Your Data for MMM

    Don’t let your data health be the bottleneck for MMM success
    TL;DR Summary
    Marketing mix modeling (MMM) has reemerged as a critical measurement tool, but its success hinges as much on data health as the model’s algorithms. Common data issues—inconsistent naming, siloed spend records, and revenue tracking gaps—amplify in next...

  • 3 days

    Why structure and content strategy still matter in the age of AI

    The post Why structure and content strategy still matter in the age of AI appeared first on Kochava.

  • 10 days

    Kochava Product & Partnership Updates Bulletin: Q4 2025

    Agentic AI for marketers, MMM data validation, enhanced social browser compatibility, and more
    Happy New Year and welcome to 2026! As our team looks at 2025 in the rearview mirror, we celebrate a number of major milestones, including the rollout of the new Kochava Experience, enhancements to Kochava Fraud Console, becoming a badged partner in...

  • 17 days

    What Is Shaping AdTech in 2026

    The post What Is Shaping AdTech in 2026 appeared first on Kochava.

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