Jon Whitby | CX & Growth Leader | Design, Data & Digital Strategy

In a world of AI noise and lookalike products, brand still cuts through. Even the failed Fyre Festival sold for $245k, proving that brand equity endures, for better or worse. Here’s why protecting and investing in your brand is more critical than ever...

Search isn’t just about rankings anymore. With LLMs and answer engines reshaping how people find information, brands need to think beyond SEO. Here’s what AEO and GEO mean, and how to stay visible in this new era of discovery.
The post Optimisation for LLMs: Why AEO and GEO Are Your Next Competitive Edge appeared first on StudioJWD....

Your customers don’t live in one channel, and neither should your marketing. This guide explains the roles of paid, social, email, organic and more, and how to use attribution to make them work together for smarter results.
The post Why Multi-Channel Marketing Wins: Making Paid, Social, Email, Organic and More Work Together appeared first on StudioJWD....

Marketing and performance reports are full of acronyms, CPC, CTR, ROAS, and more, that can be confusing if you’re not fluent. This guide explains 50 of the most common terms in plain English so you can read reports and speak the language of performance...