Digital Marketing + Web Design in Portland, Maine | flyte new media

Do you wish your AI sounded more like your brand voice? Understood the pain points and buying habits of your ICP (ideal client persona?) Do you wish it could handle repetitive tasks with less handholding from you?
In this article I’ll show you exactly how to create AI Assistants, an umbrella term that covers CustomGPTs, Gemini Gems, Claude Projects, and even Microsoft Copilot. I’ll be using the terms Custom GPT or GPT as a catch-all, but you can use any of the...

When you’ve been managing Google Ads long enough, the basic metrics start feeling like the dashboard of a car. CTR (click-through-rate), CPC (cost-per-click), and conversions tell you how fast you’re moving, but they don’t always explain why the ride...

There’s no denying that the rapid development and proliferation of AI is changing how we search the internet–and, in turn, changing Search Engine Optimization. In 2021, SEO was a $52 billion industry with at least 125,000 companies offering SEO services...

If you're in digital marketing, building a smart measurement plan is key to long-term success. With new platforms popping up, privacy rules evolving, and an overwhelming number of metrics to track, it’s easy to feel buried in data. But instead of chasing...