Philippa Gamse - digital marketing and analytics strategy - Websites T...

Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you’re having real trouble getting out of the harbor and you can’t figure out why!
You investigate, and you find that beneath the surface your beautiful boat has a number of slow, silent leaks. None of them are big enough to sink you on their own, so there’s no obvious immediate crisis – just a constant drain on your efficiency and...

It’s commonly understood that “people buy emotionally, not intellectually.” Even when people think they’re making a rational decision, powerful subconscious factors come into play. To sell effectively, we’re told to anticipate our customers’ needs, to...

Here are my suggestions for a great tune-up audit for your web presence – take a fresh look at your website and your online promotional strategy with these pointers:
1. Does your website appeal to all your markets?
Do you have different potential buyers for different aspects of your products or services? Is there content on your site that’s designed for each of these? Have you considered whether your web audience might be different from your traditional markets...