Education: Postgraduate Digital Marketing at EHSAL

16 Apr

You have already a bachelor or master degree? You are driven by everything which is “digital”, “marketing” and “e-commere”? Then check out this program!

Here is a short summary of the most interesting things i learned during this program (duration = 8 months):

  • Proper techniques for e-mail marketing including a project for an online store. (by Tamara Gielen; CEO & founder, Plan to Engage)

Image

  • Theory of Search Engine Optimization including one case (improving the SEO techniques of a website about food and recipes). This class was given by Johan Hermans, senior web professional with 20 years experience in web communication and he is specialized in SEO. 

SEO

  • Google Analytics is a service by Google which gives detailed statistics about your website’s traffic, traffic sources, conversions and sales. Google Analytics is a must for everyone who owns a website! We learned how this service works and how to get the most relevant info out of it. This class was given by Béate Vervaecke, owner E-zen and specialized in Google Adwords and Google Analytics).

Google-Analytics

  • Mobile Marketing: In this class we learned how to use the mobile medium as a means of marketing communication. We’ve seen a lot of successful and less successful cases of mobile marketing. Then we had the task to invent a new mobile app which could be profitable for an existing belgian organisation. Class was given by Julia Alina; freelance advisor for creative, conceptual and strategic brand and communication development.

Schermafbeelding 2013-04-16 om 11.30.38

  • Social Media Campaign for an existing organisation: Sofie Verhalle, CEO of “Talking Heads” learned us how to develop an unique Social Media Campaign aligned with the strategy of the organisation and provided with well defined KPI’s. We did this case for fundoo.be.

i like social media

 

For more information about this program, please visit this site: http://www.hubrussel.net/EMS_Site/Postgraduaat_dagopleidingen/Programmas/Dagprogrammas/Postgraduaat-Digitale-marketing-en-communicatie.html

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What The (bleep) Do THEY Know!

12 Mar

Want to see what Facebook and others know about you?

Check this link: www.takethislollipop.com 

Watch the official trailer here:

Also check this site to know what Google knows about you!

Click here!

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Watch Movies With Popcorn Hour

21 Feb

popcorn_hour_logo

If names like Boxee, Apple TV do sound familier to you it’s time to check out the Popcorn hour! Popcorn hour is a device which makes it very cool and easy to watch series and movies on your television!

Check out this image:

Popcorn Hour A300 Jukebox

This picture shows the movie library (or Jukebox feature) of the Popcorn hour a-300. You can see it makes it very easy to explore your movie database. Popcorn hour searches online automatically the right movie poster and other relevant metadate!

When you select one of the movies you get this screen:

Popcorn Hour a-300 Jukebox

It shows a nice description of the movie with director, genre and actors.

Now it’s time to hit PLAY!  But oops, what if you don’t have subtitles?  Don’t worry, the Popcorn hour has a feature which enables to search for the right subtitle in a huge database from opensubtitles.org.

Popcorn hour a-300 Subtitles

The Popcorn hour has also features like Samba and Utorrent which makes it possible to download in one click a movie from a torrent site to your Popcorn hour.

Check http://www.popcornhour.com for more info!

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Top 3 CMS: Drupal, WordPress and Joomla

19 Nov

Definition of CMS

Before starting with the top 3 CMS packages i want to explain the definition of CMS. CMS stands for Content Management System. Such systems are basically made to manage the content of  a website. A CMS software package consists of two general elements: the content management application (CMA) and the content delivery application (CDA). The CMA part allows the content manager to manage and publish the content on the website without the need of any HTML or coding skills. The CDA part helps the compilation and updating of that content.

Drupal

Drupal is a free and open source content management framework written in PHP. It was released in 2001 by Dries Buytaert. After downloading Drupal for the first time, it contains basic features like most CMS packages; menu management, maintenance, user account registration, RSS feeds, page layout customization, and system administration. So as a beginner it’s possible to start your own company website, a blog, an internet forum or a community website.

Drupal comes out of the box with 1549 free themes to choose from. It also has already 19.161 modules. You could additionally also buy a premium theme or modules from other website which i handle later.

For the moment (2012) Drupal has 903.321 users from 228 different countries. Some popular examples of websites using Drupal are whitehouse.gov, nasa.gov, warnerbros.com and sportswear manufacturer nike.com.
Drupal also has a very large community (drupal.org/community) of users and developers which provides a place for groups to organize, meet, and work on projects.

In short, Drupal is a very flexible software system which gives developers the possibility to do anything with content! A disadvantage of Drupal is the grade of difficulty to work with, especially for beginners in CMS.

WordPress

WordPress was first released in 2003 by Matt Mullenweg and Mike Little. Although WordPress also is a great free and open source CMS package, it’s better known for its excellent blogging capabilities.

WordPress has for the moment 1632 themes and 22.299 easy to use plugins (=modules). At this moment there are over 60 million people who are using WordPress. Popular examples of websites powered by WordPress are conversations.nokia.com, macrumors.com, and blog.us.playstation.com.
There are 2 ways to start with WordPress:

  • if you are considering to start with a blog, you could visit wordpress.com where you can create a WordPress account in just 5 minutes without the need of any webmaster/designer knowledge.
  • if you want to develop a website with more possibilities than just a blog then it’s advised to visit wordpress.org where you can download the WordPress software and have it installed on your own host or a virtual host on your computer. Self hosting WordPress opens also the doors for using a lots of free plugins which helps setting up your webpage with a lot of widgets and other tools.

In short, WordPress is not only the ideal tool for starting you own blog but also for developing a good-looking CMS website without the need of any coding skills.

Joomla

Joomla was released in 2005 by the Joomla Project Team. In 2012 it has been download over 30 million times. It is estimated to be the second most used CMS system after WordPress.

Joomla has for the moment 10.090 plugins for its software system. It is designed to perform as a community platform. It offers more complex site development options than WordPress offers. Ebay.com, pizzahut.fr and Ikea.com are some examples of companies using Joomla for their CMS.

In short it’s between Drupal and WordPress in matters of difficulty to develop a website.

Still confused?

If your are still confused which CMS to use ? You first want to test these before paying for a host? Then I can advise you to install MAMP (for mac) or WAMP (for windows) which is a free software used to run web sites on servers running the Apple/Windows operating system. Once installed MAMP/WAMP you can start testing Drupal, Joomla or WordPress on your own computer!

Not Happy with the Themes?

Then go for a search in one of these sites which have amazing themes at good prices!

Be sure to check for user reviews before buying a theme because some of them have some bugs!

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