I’ve always hated the 49ers.
And they—meaning the 49ers, their fans, the entire Bay Area apparatus of smugness and fog and sourdough-based self-satisfaction—have always hated the Rams right back, which creates this beautiful, terrible equilibrium, this mutually assured animosity that’s been humming along for three-quarters of a century now like some vast engine that we all keep stoking because, what else are we going to do? Find meaning in our work? Connect authentically with our inner child? Please.

I once asked my grandfather (a Niners fan to the marrow of his bone) to take me to a Rams game and he told me, “I ain’t going to see no goddamn Rams.” And it’s been this way for 75 years. He was not interested in dialogue, in finding common ground, in the undemanding reconciliation that contemporary culture insists upon. He had chosen his side, and that was that.
The thing about my grandfather’s refusal—and it was a kind of absolute refusal that suggested he would sooner have taken me to witness a public flogging or to tour a horse shit plant—was that it arrived like some ancient decree handed down from Mount Sinai, chiseled not in stone but in that particular California bedrock of sports fanaticism, that stratum of collective identity running deeper than family loyalty, political affiliation, or religious devotion. He simply thought, with the certainty that others reserve for religious conviction, that the Rams were an abomination.

Consider the theology of sports fandom. It demands faith without evidence, loyalty without reciprocation, hope in the face of repeated disappointment. It asks you to invest emotional capital in the performance of millionaires who have no idea you exist, who may leave your city tomorrow if offered a better contract. And yet we comply. We transmit our allegiances generationally. My grandfather could have spared me. He could have said, “You’re right, let’s go see the Rams, they’re just another team.” But that would have been a kind of spiritual fraud.

The beauty—and I mean this sincerely, without irony, though I recognize the absurdity even as I defend it—the beauty of my grandfather’s refusal was its purity. In an age of promiscuous enthusiasm and non-committal dabbling, when people speak casually of “rooting for” five different teams across three different sports, when allegiance has become as fluid and temporary as a Hollywood marriage, my grandfather’s stubbornness stood as a kind of monument to an older, fiercer way of being. He would no sooner have attended a Rams game than he would have voted Republican, eaten sushi, or worn a pair of designer jeans. These were not options available to him within the circumscribed universe of his convictions. He had built a self, and unfortunately the load-bearing walls of that self included an undying devotion to the 49ers.
Those sorry ass 49ers.
















