“Acknowledge the elegance of simplicity”– Giorgio Armani
At the age of 91, the revered fashion designer has departed us, leaving behind a legacy of elegance, unmatched sophistication and timeless style that will continue to endure beyond his archives of fashion…
“Elegance is not about being noticed. It’s about being remembered”– Giorgio Armani
Synonymous with modern Italian style, Armani was a master of fashion. In 1975, Giorgio Armani S.p.A was formed, thus marking 50 years of fashion: 1975-2025. As of his passing, Armani had become a multi billion dollar empire. Five decades of Italian style and a global impact of fashion revolution...
Referred to as “A man for all seasons”, Giorgio Armani has left an indelible mark upon fashion. One of the great designers of the century and a force in fashion. He offered the world timeless elegance throughout his decades of fashion design. A modern, sensual style that remains classic. Armani was a visionary creator who transformed how the world understood luxury. The Armani way… his essence of understated luxury as a way of dressing with impeccable quality….
“The difference between style and fashion is quality”– Giorgio Armani
“I believe that style is the only real luxury; that is really desirable”– Giorgio Armani
Of importance in acknowledging his vast empire is understanding the brand lines. Prior to 2017 Armani operated seven distinct fashion lines: Giorgio Armani Privé (haute couture), Giorgio Armani Black Label (luxury ready-to-wear), Armani Collezioni (diffusion line), Emporio Armani (contemporary luxury), Armani Jeans (denim-based casual wear), Armani Junior (childrenswear), and Armani Exchange (accessible luxury). After 2017 the house of Armani was reorganized to create clear branding into three core divisions: Giorgio Armani (Black label/Armani Collezioni’s formal wear), Emporio Armani (contemporary line) and A/X Armani Exchange (accessible luxury line/younger, trend-focussed market). Armani Privé, the haute couture line launched in 2005, operates separately from the three retail tiers, with made-to-measure garments and exclusive accessories. A global brand with vast outreach. Of note, outside of his world of fashion, there is also “Armani Casa“, his interior design label…a testament to his clean lines and proportion. His talent knew no bounds…
With that impressive outline of his successful empire, a nod to Armani’s early timeline in fashion…
Born in Piacenza, a small town in Italy near Milan, it is interesting to note that fashion was not Armani’s original intention. Yet Giorgio Armani would begin his fashion career as a window dresser at La Rinascente, a luxury Milanese department store located on Milan’s legendary Via Vittorio Emanuele. It is here where he is said to have learned about fabrics and gain experience with customers. Thus the window into his world of fashion had begun. Armani rose through the ranks swiftly and became a buyer for La Rinascente.
“I didn’t know how to draw, except for the patterns I’d learned in school. I didn’t take any special courses to become a designer. I did have taste, though. And the window display at La Rinascente was an extraordinary school” – Giorgio Armani
In 1964 Italian fashion designer and textile master, Nino Cerruti (1930-2022) hired Armani as a designer in his menswear line at his luxury design house, Cerruti 1881. Specifically, Armani would design at Cerruti’s Hitman sportswear label. Cerruti was a pioneer in menswear and became a mentor to Armani for over a decade. It was here that Armani is said to have gained valuable experience in menswear design and learned the power of deconstructed jackets, high-quality fabrics and the craft of design. In the legacy of fashion itself, Cerutti was known for classic styled suits while Armani was would become known for relaxed silhouettes.
“From him, I learned not only the taste for sartorial softness, but also the importance of a well-rounded vision, as a designer and as an entrepreneur”– Giorgio Armani on Nino Cerruti
In July of 1975, Armani’s empire was launched and co-founded with his partner, Italian architect and business partner, Sergio Galeotti (1945-1985). Giorgio Armani S.p.A. Galeotti was crucial in helping to establish the luxury brand that would evolve Armani into a global empire. After Galeotti’s passing in 1985, Armani would remain the sole owner of one of the world’s most iconic fashion houses. A testament to his success and independence from selling his brand into today’s world of fashion conglomerates. Impressive and inspiring, for certain.
The legacy of Armani would not be complete without the acknowledgment of his exclusive launch in the United States. In 1976 an iconic bond would be established with the influential New York City store Barneys. Barney’s would become the first retailer to carry Armani’s menswear collections. It is said that Barneys‘ founder, Fred Pressman, discovered Armani in the Italian magazine, L’Uomo Vouge. Pressman “flew to Milan, and struck a deal to sell Armani’s groundbreaking, unstructured suits, which represented a departure from the prevailing American “sack suit” style. This partnership launched Armani in the US market and solidified Barneys’ reputation as a premier destination for innovative international fashion“. Through Barney’s the Italian designer would become “a staple of stateside fashion“. Barney’s provided Armani a vital platform, essentially “breaking into America” and establishing him as a major force in fashion”. Simultaneously, “the collaboration with Armani cemented Barneys’ reputation as a premier luxury department store known for launching significant designer brands“. A win-win. A mutual investment and pivotal moment in fashion history for both Armani and Barney’s, indeed….
In 1978, Armani established an agreement with Gruppo Finanzario Tessile (GFT) that allowed for his high-fashion prêt-à-porter (ready-to-wear) collections under his design supervision. In 1979, Armani launched his main line for men and women in the United States after founding the Giorgio Armani Corporation.
Armani’s aesthetic was an attitude of dressing. In the 1980’s Armani revolutionized how men and women dressed for work. He broke all of the barriers. His causally reduced “Slouch tailoring“, unconstructed suits on the man, created a softly structured style and the structured “Power Suit” on the woman were both refined and fresh. And revolutionary. Armani would look back and state “When I started blending mens and women’s fashion many years ago, the public often became uneasy and perplexed”. Armani famously stated:
“I was the first to soften the image of men, and harden the image of women” – Giorgio Armani
Armani deconstructed traditional suits, removing stiff interlining, and used drapier fabrics to give menswear a less aggressive feel. For women’s suits, he incorporated exaggerated, masculine elements like broad, padded shoulders and large lapels, creating a powerful, commanding silhouette. Empowering women in the process. He perfected a uniform for a new generation of working men and women. This design revolution of style and design shift ensured a new era of self-assured confidence and understated luxury for both men and women. Simplicity and elegance. An empire was born. Armani would set the blueprint of fashion for the 1980’s and beyond…
“My aim was to give women a sense of confidence that didn’t compromise their femininity”– Giorgio Armani
And 1980 it was…and it began. Armani forever changed the silhouette of the man. Designing the wardrobe for Richard Gere in the iconic film, American Gigilo, the film itself transcended his status. The clothing design was modern, fresh and yes, revolutionary. Between his designs for the film and the popularity of his “Power Suits” for women and their symbol for success brought him into mainstream of American awareness in fashion. Add to that, the flamboyant and bright hues of 1980’s fashion contrasted significantly with Armani’s modern and neutral color palette. Referenced with his own shade of style: “Greige” , these hues became known as the “Armani Code“. A palette of neutrals that were uncomplicated. Sandy beige, gray and brown.
On American Gigolo: “I was amazed when I understood that the film promoted my look worldwide – something I could never have afforded at the time” – Giorgio Armani
“The essence of style is a simple way of saying something complex” – Giorgio Armani
In 1984, what followed “suit” was the signature deconstructed, relaxed-fit linen suits paired with matching trousers of Miami Vice. The American television series, Miami Vice, is largely remembered for the stylish clothes Detectives Sonny Crockett and Ricardo Tubbs, designed by Armani.
With Armani’s rise to global fame, his “big break” would be credited to Hollywood. Armani designed for over 200 films and made an impact of dressing the “red carpet” of Hollywood. Armani would redefine how celebrities dressed. Hollywood has its own history with the elegance and timelessness of Armani. That is its own chapter intertwined into his archives and certainly a force in establishing himself as a designer indelibly. For me, however, having never been a Hollywood devotee, my focus and attention has always been onto the fashion itself. For it is not who wears the garments, it is the timelessness and classic designs of style that stands out to me. Fashion and the model. Fashion in print. The designer and the art of his creations. Armani created a lifestyle of clothing that could be worn effortlessly and comfortably. Within everyone’s reach. The power of emulating great style. Classics. That is timeless. A style icon and pinnacle of elegance, for certain.
Recalling my youth and my own personal awareness of Armani, it was through magazines that I became aware of his name in the Eighties. Those wonderful black and white advertisements…I remember. But the Nineties…oh, the 90’s….truly a special decade to me in which I recall fondly my heightened appreciation for the designer. Having traveled to Milan in 1997, the world of Armani certainly surrounded. A shared visual photographic recollection from behind the lens of my Nikon camera certainly remains a moment in time that will endure in my memories….
For me, this post on Armani would not be complete without sharing my personal affinity to the designer in a decade of time. My archived magazine pages from fashion’s print and my personal sketched renderings from magazine advertisements from the late 1990’s. That decade was special. Time and a moment. And a period I harken back to often. Returning to the “Nineties me”, if you will.
A look back at how fashion truly inspires. That is a constant. Armani will remain that constant….certainly for me.
(And yes, upon the 1996 launch of Aqua di Gio, I layered myself in that scent…recollections, onward…)
“A woman should always dress to be remembered, not simply to be noticed” -Giorgio Armani
“I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age”– Giorgio Armani
“I love things that age well- things that don’t date, that stand the test of time and that become living examples of the absolute best”– Giorgio Armani
“I must always try to do better. Because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life”– Giorgio Armani
“If what I created 50 years ago is still appreciated by an audience that wasn’t even born at the time, this is the ultimate reward”– Giorgio Armani
The passing of Giorgio Armani marks the end of an era. Yet the glamour, grace and casual elegance of Armani’s refined style will continue to endure the test of time.…50 years of style to revere.
Onward to the legacy of elegance and sophistication of Giorgio Armani….
Kristin





























































































































































































































































































