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Your creative web design and web development will look sharp, read clearly and feel effortless to use.
Digital experience & creative solution with high-performance, search basics and content structure.
We’re based in London and work with teams across the UK and internationally. Every web development project comes with a clear scope and defined deliverables from day one.
Our web design in London is for ambitious brands like SMEs, startups and established businesses that want a reliable web development agency to handle the full delivery.
Fit Design is a full-service London digital agency with expertise in website development and design, copywriting, SEO optimisation, branding and digital marketing services.
A website designed to peform and convert from day one. Includes a clear design process & milestones, first class client support and a site that speaks to the right audience.
Every website redesign is tailored to our clients needs, goals & objectives, and typically it takes 6 - 12 weeks and range from £5,000 - £25,000, including custom design and integrations.
Our London team designs bespoke websites that do more than just "look good" - they actually attract visitors, increase conversion and drive traffic to your site.
Years Of Experience
Team Members
Websites Delivered
From digital strategy to product or service development - three core services shape everything we do at Fit Design.



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From the first brief to going live, we provide a streamlined design process that reduces risk and increases velocity.
We kick things off by understanding your brand, users, competition and business goals. Through workshops and a lightweight audit, we align digital strategy with what matters most - then turn it into a clear plan with a timeline for success.
Brand positioning & competitor analysis
Mapping goals to tailored digital solutions
Audience research & persona development
Site architecture, sitemap & content
Using design tools like Figma, we create a sitemap and high-fidelity wireframes that map page flows. We add CTA placement, ensure browser usability across devices and define navigation patterns - followed by a feedback session before development.
High-fidelity wireframe of all pages
UX copy and calls-to-action placement
Mobile states and navigation patterns
Feedback loop to confirm scope
We build clean, low-code and component-based pages for all browsers and devices. Performance, scalability and security are non-negotiable - backed by a structured CMS, custom animation and a staging/QA flow for smooth launches and easy updates.
Component library and CMS setup
Fast, SEO-friendly templates (CWV focused)
Accessibility checks (WCAG-aligned)
Staging environment and QA session
We edit on-page content and metadata so every page has a clear job, reads well and is easy to find via Google crawlers. From schema and redirects to asset compression and CMS training, we lay the groundwork for lasting organic search visibility.
On-page SEO, schema & redirects
CMS training and content migration
Imagery and asset optimisation
Event & goal tracking configuration
We run tests to confirm functionality, performance and accessibility before going live. From final QA, DNS setup to launch monitoring, we ensure a smooth transition and offer a 30-day support and maintenance - including handover training and ongoing care.
Cross-browser/device testing
Load testing & speed passes
Launch support and bug fixes
Post-launch recommendation plan
We’ve answered some of the most common things our clients ask about design, development and digital services. If you don’t see your question, get in touch!
We’re not just another web design agency in London building pretty websites - we create bespoke, conversion-focused websites that combine UX design, S E O and strategic content all in one. Each development project is tailored to goals and business objectives, helping businesses achieve measurable growth, leads, visibility and brand perception.
While we're proud to be a London website design agency, we work with clients across the UK and internationally. Our digital process means you can benefit from our creative design expertise and web development support wherever you're based. Many of our global clients choose us for our London-grade quality, friendliness and attention to detail.
Our bespoke web design starts from £5,000, but typically projects range between £8k - £25k for mid-to-large businesses. Costs vary depending on scope, number of pages, integrations and content creation. You’ll always receive a fixed quote, timeline and agency-level quality at a fair rate.
Most custom website design projects take between 6 - 12 weeks from discovery to launch, depending on scope, integrations and content readiness. We follow a clear, collaborative process - Discovery, Workshop, Wireframing, Design, Development, Test and Launch - to ensure every website we build is responsive, secure and fully optimised for search engines and users alike.
We can integrate CRMs, booking tools, payments, email platforms, analytics, and automation workflows. Common setups include HubSpot, Salesforce or Pipedrive for CRM; Calendly or Acuity for booking; Stripe for payments; and Zapier or Make for automation, alongside GA4 and conversion tracking.
Yes - we handle SEO migrations with extra care, ensuring redirects, metadata and internal links are correctly mapped to retain organic rankings and domain authority. Whether moving from Wix, Squarespace, or WordPress, our web development team guarantees a smooth transition and sustained visibility in Google Search.
Most custom website design projects take between 6 - 12 weeks from discovery to launch, depending on scope, integrations and content readiness. We follow a clear, collaborative process - Discovery, Workshop, Wireframing, Design, Development, Test and Launch - to ensure every website we build is responsive, secure and fully optimised for search engines and users alike.
Absolutely. As a full-service creative digital agency, we provide copywriting, premium image library including icons & videos to bring your message to life. Our graphic designers or copywriters will help you refine tone of voice, create consistent visuals and deliver content that performs well across web and social channels.
Most websites benefit from a full redesign every 2 - 3 years to stay current with design trends, technology stacks and user expectations. However, the timing depends on your business growth, brand evolution and performance metrics or the type of website - brochure, portfolio or eCommerce web design. Rule of thumb, if your site feels outdated, converts poorly or doesn't reflect your brand anymore, it's time for a refresh.
Yes - we build with user-friendly CMS platforms so you can update pages or add blog articles without technical knowledge. Whether your site runs on Webflow, WordPress, or Shopify, we’ll provide full CMS training in-house. Plus, we always remain available for ongoing support or new feature development.
Webflow is ideal for modern design-led sites that need fast performance, clean editing and low maintenance. WordPress is better when you need deeper content publishing, complex setups or plugin-based functionality.
It depends on your project scope and needs. Freelancers tend to be cost-effective for smaller projects, but agencies offer a full team with specialists in design, development, content and marketing strategy. Agencies also provide more accountability, structured processes and ongoing support - making them ideal for businesses needing a comprehensive, reliable solution with long-term partnership potential.
Performance means more than speed - it’s about UX, UI, S E O and conversions working together. We optimise every site for Core Web Vitals, responsive layouts and accessibility, ensuring pages load fast and rank high. A high-performing website improves search visibility, builds trust, lowers bounce rates and delivers stronger ROI for your digital marketing campaigns.
We can integrate CRMs, booking tools, payments, email platforms, analytics, and automation workflows. Common setups include HubSpot, Salesforce or Pipedrive for CRM; Calendly or Acuity for booking; Stripe for payments; and Zapier or Make for automation, alongside GA4 and conversion tracking.
Tell us what you need or what you’re trying to achieve and book a no obligation web design consultation.