“We almost always wrote our essays the night before they were due, usually getting going after midnight, and swore to–and at–ourselves the whole time that we would never again put off a paper till the last minute. We didn’t get our essays back for a week or so because, I am convinced, my teacher carried them around in his briefcase until the night before he returned them, at which time he reluctantly took them out, graded them, corrected them, meticulously marked them up in the margins, wrote a long end comment explaining or justifying the grade, and swore to–and at–himself that he’d never again put off grading till the last minute.”

– p. 1  in Tobin, L. 2001. Process Pedagogy. In G. Tate, A. Rupiper, and K. Schick (Eds.), A Guide to Composition Pedagogies: 1:18. Oxford: Oxford University Press.

The ancient art of cult building is an intellectual foundation of modern day business marketing and political campaigning. We have mastered it down to a science. In business, we look for ways to persuade mass crowds to purchase our products and be loyal to our brands. Business models based on network marketing or multi-level marketing and pyramid schemes often rely heavily on cult building techniques to expand their base. In politics, dictators have got better and better at building a cult of personality, and even in democracies political campaigns take advantage of social engineering, vague language and emotional rhetoric to influence voting. In this light, I find Robert Greene’s essay outlining five simple steps to build a cult instructive.

Some excerpts:

People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf.

Step 1: Keep it Vague; Keep it Simple.  To create a cult you must first attract attention.  This you should do not through actions, which are too clear and readable, but through words, which are hazy and deceptive…To make your vagueness attractive, use words of great resonance but cloudy meaning, words full of heat and enthusiasm.  Fancy titles for simple things are helpful, as are the use of numbers and the creation of new words for vague concepts.  All of these create the impression of specialized knowledge, giving you a veneer of profundity.

Step 2: Emphasize the Visual and the Sensual over the Intellectual… Surround yourself with luxury, dazzle your followers with visual splendor, fill their eyes with spectacle.  Not only will this keep them from seeing the ridiculousness of your ideas, the holes in your belief system, it will also attract more attention, more followers.

Step 3: Borrow the Forms of Organized Religion to Structure the Group… Create rituals for your followers; organize them into a hierarchy, ranking them in grades of sanctity, and giving them names and titles that resound with religious overtones; ask them for sacrifices that will fill your coffers and increase your power.

Step 4: Disguise Your Source of Income… You must never be seen as hungry for money and the power it brings…By surrounding yourself with luxury you become living proof of the soundness of your belief system.  Never reveal that your wealth actually comes from your followers’ pockets; instead, make it seem to come from the truth of your methods.

Step 5: Set Up an Us-Versus-Them Dynamic… make sure your followers believe that are part of an exclusive club, unified by a bond of common goals.  Then, to strengthen this bond, manufacture the notion of a devious enemy out to ruin you…If you have no enemies, invent one.  Given a straw man to react against, your followers will tighten and cohere.

The closest thing we have to “festivals” in Iran are the religious eulogy ceremonies. Growing up in a culture with too many of these, I often don’t like them very much. But this particular video that is going around among Iranians in social media brought tears to my eyes because it seems to be an artful, coordinated, cleverly contemplated act of political protest against the government using very beautiful poetic verse with religious themes to send a subtle message to those who hide behind the veil of religion to impose their beliefs on others and abuse their power. The video shows a religious eulogy ceremony in the city of Yazd. Delivering this message in one of the only forms of musical spectacle allowed by the government is genius and reminiscent of some of the most clever political protests in history. It expresses a sentiment felt by many religious people in Iran: The government does not have a monopoly on Islam and not all religious Iranians agree with the government’s interpretation of Islam. Websites of political opposition / green movement groups are featuring this video.

A friend who doesn’t speak Persian asked me if I could translate the verses to English. So I am going to give it an attempt. You will need to know some background before understanding the translation though:

The most common theme for these religious eulogies is usually the “Day of Ashura” and the Battle of Karbala tragedy which is probably the most famous story in the history of Islam. The main protagonist in this story is Husayn, who is the third Imam of Shiism and the grandson of the prophet. He and his family sacrificed their lives in an unequal battle on the day of Ashura. The main antagonist in the story is Shimr, who ultimately beheaded Husayn with his sword. Most eulogies retell some aspect of this story which has managed to bring Muslims (specially Shiites) to tears for ages and harden their faith by reminding them of the sacrifices that have been made for their religion. It can be viewed as the Islamic counterpart to the Christian story of the crucifixion of Christ.

The following is a translation of the second of the two poems performed in this video (starting from 4:21):

I am Husayn, oh people turn back to the way of truth, turn back
On the day of Ashura, dusk is the dawn of awakening, turn back
Oh oh people turn back from the wrong path, turn back
The enemy’s flag is now apparent, if you are men [of honor], turn back
 
<Chorus:
I am Husayn, oh people turn back to the way of truth, turn back
On the day of Ashura, dusk is the dawn of awakening, turn back>
 
Oh you who are wearing the clothes of tyranny pretending to be justice
Oh you who are wearing the clothes of religion and religiosity with hypocrisy and deceit
If the palace becomes neighbours with religion, that path is wrong
If Shimr becomes the sword of the Amir of the faithful, that path is wrong**
 
<Chorus>
The scene of liberty floats in a sea of blood anywhere
Believe me, believe me, love will be believed anywhere
The times are of those who sell out religion, oh commanders of tyranny
The time of tyrants always comes to an end anywhere
 
<Chorus>
 
Oh oh caravan of people who are lost in the wrong path
Again you seem to have lost the holy path, turn back
 
<Chorus>
 
END OF TRANSLATION
 

**”Amir of the faithful” is a reference to Husayn’s father Ali, who is the second most important figure in Shiism after the prophet. He was known to have a revered double-pointed sword that Shiites believe he used only to bring justice. The verse is sending a clever message: you pretend that by oppressing people with force, you are similar to Ali using his sword, but in fact your tyranny is similar to Shimr using his sword for evil rather than justice.

 Original Persian / Farsi lyrics:

 من حسینم رو به سوی راستی بازآوردید ای قوم
روز عاشورا غروبش، صبح بیداری است برگردید
های های مردم از بیراهه برگردید برگردید
پرچم دشمن نمایان شد اگر مردید برگردید
ای لباس ظلم را جای عدالت پیرهن کرده
جامه‌ی رنگ و ریای دین و دینداری به تن کرده
کاخ اگر همسایه با دیوار دین باشد خطاکاری است
شمر، شمشیر امیرالمومنین باشد، خطاکاری است
صحنه‌ی آزادگی در خون شناور می‌شود هرجا
باورم کن، عشق باور می‌شود هرجا
دور، دور دین فروشان است ای فرمانبران ظلم
دور ظلم ظالمان روزی آخر می‌شود هرجا
های های ای کاروان رفته در دامان گمراهی
باز راه کعبه را انگار گم کردید، برگردید
 

Interesting that I was reading some John Stuart Mill on the day this news came out. Very relevant passages:‎

“If all mankind minus one were of one opinion, and only one person were of the contrary opinion, mankind would be no more justified in silencing that one person, than he, if he had the power, would be justified in silencing mankind…the peculiar evil of silencing the expression of an opinion is, that it is robbing the human race; posterity as well as the existing generation; those who dissent from the opinion, still more than those who hold it. If the opinion is right, they are deprived of the opportunity of exchanging error for truth: if wrong, they lose, what is almost as great a benefit, the clearer perception and livelier impression of truth…Complete liberty of contradicting and disproving our opinion is the very condition which justifies us in assuming its truth for purposes of action; and on no other terms can a being with human faculties have any rational assurance of being right….The whole strength and value, then, of human judgment, depending on the one property, that it can be set right when it is wrong, reliance can be placed on it only when the means of setting it right are kept constantly at hand…The beliefs which we have most warrant for have no safeguard to rest on, but a standing invitation to the whole world to prove them unfounded…To call any proposition certain, while there is any one who would deny its certainty if permitted, but who is not permitted, is to assume that we ourselves, and those who agree with us, are the judges of certainty, and judges without hearing the other side.”

– John Stuart Mill, On Liberty, 1859

You know there’s something broken about business funding mechanisms when you WANT to give money to a company and yet you can’t. I would be willing to give Google $50 to implement a feature in gmail, for example to be able to schedule and send emails in the future. I’m sure a lot of other people would be willing to give small amounts for such features as well. But Google and many other businesses haven’t found a way to tap into this type of crowd funding opportunity. It is really an amazing opportunity: not only do you get money for doing what you probably needed to do anyways without having to give out equity, but many of your customers will feel more attached and more invested in your product.

Fortunately, small businesses and entrepreneurial projects have started taking advantage of the crowd funding model. One of the most famous crowd funding platforms is Kickstarter and one of its darling success stories is Ministry of Supply. They initially aimed for $30,000 but have raised $430,000 so far! Being a big fan of entrepreneurship, I was happy to spend money to help fund this small business started by MIT students. I learned about Ministry of Supply from this Techcrunch post and decided to “invest” in them. Well it’s not really investment in the traditional sense because I get no ownership equity in their company. It’s more of a purchase. I pay money and I get an amazing product in return. But it is investment in another sense because without the collective purchases of many Kickstarter backers like me, the product may not even have been possible. So the “return on investment” is not dividends or stock value, it is the making possible of a value added in my life. And now I have become a big fan and supporter of Ministry of Supply as well. Nobody asked me or paid me to write this post, I just feel a sense of pride in them.

The product they make is amazing dress shirts with advanced space-suit fabric and design technology that makes them wrinkle-free, odour-free and anti-perspiration. In the words of Rip Empson on Techcrunch, “in essence, it’s a magic shirt.” For me, someone who often finds the need to look good, professional and business-ready, without having much time to spend worrying about what to wear and when to wash it and iron it, etc. this kind of shirt seems like exactly what I need. You can learn more about Ministry of Supply and their amazing products by visiting their website, their youtube channel, their vimeo channel, or their facebook page (which just passed 1000 likes today!). The current shirts are for men only so far, but when I asked them about women’s shirts they said they are planning to roll them out in a few months.

Now crowd funding may be a great new opportunity, but it’s not all that easy. A lot of the companies on Kickstarter miss their promised deadlines for product delivery and cause frustration. Ministry of Supply is also behind schedule, as are most technology-based businesses backed by Kickstarter investors. Furthermore, managing so many small funder relationships as opposed to a few big ones can be a hassle at best and an investor relations nightmare at worst.

In my particular case however, Ministry of Supply has impressed me with their relationship management. When I wanted to try on their shirts before deciding which size fit me, I asked if I could drop by their office on my trip to Boston for the Academy of Management 2012 annual meeting. They invited me with open arms, and in fact invited all their Kickstarter backers to visit their office at 105 South Street. When I went there, they were incredibly nice, and took time off from their busy schedule to chat with me. I especially had a pleasant conversation with Kevin Rustagi who told me little about their history and ambitions. For example, he told me that they are not a company that is “born to flip” unlike others that he knows well and that I am currently researching. We also discussed their marketing strategy a little bit and the possibility of doing an academic case study on their company. After trying on their shirts and performance layers, I got to take a picture with Kevin, Aman Advani, and  Sean Coffey.

I also took a picture of their bookshelf, because you know, as Bishop Potter is quoted to have said: “people will not be better than the books they read.” So perhaps by extension, knowing about the business books that entrepreneurs read can tell you a little about how likely they can be to succeed.

A couple of weeks after my trip to Boston, I got a very nice little gift in the mail along with a thank you note. How very delightful guys, thank you Ministry of Supply!

The Fall term is coming to an end now. I got to visit the US for the first time in November where I attended the INFORMS conference in Charlotte, NC and the SEA conference in Washington DC (Thanks to Peter Lewin for mentioning my work on the famous organizations and markets blog!). The Fall term was also the first time I taught a class in Canada as the main instructor. It was a Strategic Management class for third year BBA students in the Schulich School of Business.

The official course description is rather uncreative in my opinion. I would add this to the description: This course is for you if you have ever wondered why McDonald’s sells Coke but not Pepsi and KFC sells Pepsi but not Coke, why Apple’s Think Different campaign worked so well, why Microsoft never got the amazing Courier project out to market (tears…), why IBM celebrates its history like this, why Woot was so happy to be acquired by Amazon it made this video, and why money is not everything for knowledge workers.

The links in the above paragraph are to videos I showed in class, which students really loved, and were much more exciting than someone lecturing bullet points and helped all of us stay awake early in the morning. The kind of description I have suggested above, is inspired by a description of a physiology course that said “This course is for you if you have ever wondered why you blush at the telling of a rude joke, why your grandfather must sit upright in order to sleep, why your grandmother finds your music annoying, why your boss no longer remembers your name, why infants are wrapped in blankets even on a warm day, why beans give you gas or why tea makes you pee.”

This means that my innovation in coming up with a description for the strategic management course was actually kind of a remix, but pretty much everything is a remix, which is also a wonderful set of videos I used for class…

I’m teaching a tutorial class as a TA this term, and part of my job is to encourage students to follow the news and be in touch with what’s going on in the world. This has given me the opportunity to be more news-aware myself. However, an educated person often isn’t satisfied with just reading a news story. I like to try to gain a deeper understanding by putting things in context. So I introduced the students to some very cool interactive online data visualization and analysis tools, mostly on country-level data that can help us put news in context. The uprising in Tunisia provided an excellent opportunity to play around with some of these tools and see how useful they are.

The Internet

A major catalyst of the uprising was a man who set himself on fire. Pictures of this incident circulated around the internet and led to initial protests. Just like they did over the Iranian green movement, people are debating exactly to what extent the internet had a role to play. It’s interesting to see how much the internet can be effective in different countries using statistics on internet penetration rates, visualized on a world map here. Tunisia’s internet penetration rate is 8.2% which is not so high compared to most of Europe and North America (Canada & the US have a rate of almost 70%), but still relatively high for its region. In fact, Tunisia has the second highest internet penetration rate in the entire African continent. It’s rate is only slightly less than China’s and there are very few countries in Asia that beat it (Iran is one of them with 10.8%).

Education vs. Unemployment

One of the reasons mentioned by the media for the dissatisfaction of Tunisian people was the high unemployment rate, especially since Tunisians are becoming more educated. So I thought it would be interesting to look at employment rate vs. education rate in gapminder:

The graph shows that Tunisia has one of the lowest employment (highest unemployment) rates in the world which has not improved much in the past two decades despite increased levels of education. Actually, if you play the graph on the gapminder site, you will see that most of the world’s countries are becoming more educated but employment rates are not improving much. However, Tunisia’s unemployment problem is very severe comparatively. Only several countries in the region are doing worse.

Income Inequality

Another reason mentioned for Tunisian unrest, is income inequality (gap between rich and poor) despite growing national wealth. A gapminder analysis shows this to be largely untrue. While GDP per capita has been growing, income inequality has gradually decreased. Although the latest gapminder data is for the year 2000 (Gini coefficient = 0.41), the latest data we have from the CIA World Factbook indicates that the 2005 estimate for income inequality in Tunisia is still around the same level (Gini = 0.40), Ranking Tunisia the 62nd worst in the world among 134 countries, which is about mediocre.

Corruption

However, perhaps it is not so much the overall income inequality, as the corruption of a few government officials that angers the Tunisian people. Indeed corruption of the ruling family in Tunisia is highly cited as a major reason for the people’s discontent. According to the 2010 Corruption Perceptions Index provided by transparency.org Tunisia ranks 59th among 178 countries, with a corruption index of 4.3 (the higher this value, the cleaner, less corrupt a country is perceived to be). This value is mediocre, but compared to the Tunisia’s region it is actually pretty good. Few countries in Africa and Asia are better. Many European countries such as Russia (2.1), Italy (3.9), Ukraine (2.4), and Greece (3.5) are considered more corrupt than Tunisia. Still, it is possible that this corruption index does not take into account recent information revealed by Wikileaks that has fueled unrest in the country.

Press Freedom

One of the reasons for discontent in Tunisia is considered to be a lack of press freedom. Indeed, the government did its best to prevent coverage of the unrest as it was happening. A look at the Global Press Freedom Rankings from FreedomHouse.org shows that Tunisia’s record is horrible in this regard, ranking 186th in the world, near the complete bottom of the list, only one rank higher than Iran. (Side note: students in my class were surprised to find that Canada is not in the top few countries on this list, ranking 26th along with the UK, and the US is only slightly better at 24th).

Gender Inequality

Many Arab and middle-eastern countries are guilty of having high inequality between men and women. Canada, Austrialia and European countries are considered to be top ranking in terms of gender equality. From this UNDP website that visualizes data on the Human Development Indicators, we can see that Tunisia’s Gender Inequality Index (2008 data) is 0.481 (the lower the better). That is not too bad. In fact, it is only slightly worse than the United States (0.457), and better than most of Africa, Asia, and South America. I’m not sure if we could infer any link between gender inequality and general discontent of the public, but low gender inequality means that when there is discontent, women will be active in driving the protests, and that is a very important success factor for any movement.

The title of this post is one of the most memorable lines in modern Persian poetry, reflecting the feelings of millions of people in Iranian society. It is the first time I have seen it translated so beautifully into English. Here’s the full translation of a few everlasting lines written by Ahmad Shamlou:

They smell your breath,
lest you might have said I love you.
They smell your heart.
These are strange times, my darling.
The butchers are stationed at each
crossroads with bloody clubs and cleavers.

I recently participated in an essay contest on “The Morality of Profit” and thought it would be boring to talk about the morality of profit. Instead, it’s much more exciting to write specific guidelines on how to make immoral profit and get away with it too! An excerpt of my essay is here. I’m posting another excerpt here:

…Now suppose you have been able to take advantage of vulnerable people. It is possible that you may in time face accusations of irresponsibility from the public, journalists, NGOs, etc. Fortunately however, there are many clever ways to counter these accusations so as to not be blamed or held accountable…

…There are many ways in which blame can be averted. First, you can claim that whatever harm was caused, it was an accident that occurred randomly. If it couldn’t have been random you can argue that it was unintentional and unplanned. You can claim that you did not know that what you did would have those consequences or that you were somehow incapable of knowing. You can actually argue that you thought it would have very positive consequences rather than negative ones and it was hard to predict otherwise. If you did know the consequences you could argue that you were unable to prevent it or had no other choice or at least really did not desire it to happen. You can argue that you chose the lesser of two evils and if you had done something else, something worse would have happened. In the end, you could say what happened would have happened anyway, even if you hadn’t done what you did.

You can make a case that it is the fault of “the system” and you shouldn’t be singled out. An argument can be made that the harmful consequence was the result of a chain of events to which you or your organization may have contributed only little, and even that is ambiguous. All others responsible in that chain of events can probably claim the same thing and so ultimate responsibility will be diluted and no one takes the blame.  Everybody agrees that “we are all to blame” but in fact no one is really held accountable…

Of course the 5000 word limit was too little to be able to explain everything in detail. The contest organizers have sent out an email saying our chances of winning will increase if our excerpt page gets more traffic. So do click on the link!

I was riding the TTC (Toronto Transit Commission) bus on Halloween when I captured an amazing scene of romance on my cell phone camera. The picture is so breath taking that I had to blog about it in both Persian and English.

It was late night and most of the passengers on the bus were sleepy. One girl who was sitting on a single seat had trouble finding a place to rest her head. That was when her friend kneeled down on his knees next to her seat so that the girl could rest her head on his shoulder. The lover boy remained in that uncomfortable position for nearly 20 minutes while the lucky girl slept comfortably in his arms.

My Persian Blog

My Persian / Farsi Blog

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