Let’s see how 2025 fares in surpassing previous years in my Weird & Wacky nominations for perfume bottle designs. To clarify, “weird” doesn’t necessarily imply “bad,” and “wacky” is no exception. Occasionally, unconventional designs are essential to push the boundaries of creative expression, and sometimes they inspire others to expand their own creative horizons in…
2025 Gender-Neutral Trend Report
After I decided to explore the number of gender-neutral fragrance releases, which were expected to be popular in 2024, I continued my investigation throughout 2025 just for fun. I found some equally interesting results for the past year. Let’s take a closer look. In 2025, gender-neutral fragrances emerged as the most popular fragrance category, surpassing…
New In December ’25
I hope everyone had a wonderful holiday and a great start to 2026. Unfortunately, the new releases for December have been just as uninteresting as last month’s. This trend seems to be quite common for the last month or two of any given year. There weren’t many holiday-themed releases either, which can be disappointing for…
Happy New Year!
I would like to take this opportunity to extend my heartfelt wishes of health, happiness, and prosperity to each and every one of you in 2026. These three fundamental aspects seem to be the cornerstones of achieving a harmonious balance in our modern lives. As we bid farewell to 2025, there are numerous things to…
2026 Trend Outlook
It’s time once again to delve into the anticipated perfume trends for the upcoming year. Here’s a concise overview of the trends that were expected to dominate 2025: savory, gourmand, rice, gender-neutral, sustainable, and layered fragrances. Additionally, discovery sets were also anticipated to be a significant trend in 2025. You’re welcome to reviste my 2025…
A Christmas Poem
Winter Time By Robert Louis Stevenson Late lies the wintry sun a-bed, A frosty, fiery sleepy-head; Blinks but an hour or two; and then, A blood-red orange, sets again. Before the stars have left the skies, At morning in the dark I rise; And shivering in my nakedness, By the cold candle, bathe and dress. …
Slavic Myths from Wolf Brothers
I had the opportunity to sample three of the latest perfumes from the Polish niche fragrance house, Wolf Brothers. This was my first encounter with the brand, as I hadn’t heard much about them before. The brand draws inspiration for its line from Slavic mythology and the wilderness of the Bieszczady Mountains in southeastern Poland….
New In November ’25
It’s amazing to think that I’m already announcing November’s new releases. Just where has this year gone. There’s just one more month to go in 2025. New releases this month have been very scant, and mostly from more well know brands, Let take a look. Dear Dior, I’m still trying to shake off the lingering…
PER FUMUS 