A lot of people complain about media bias–articles with an agenda. The same story gets covered multiple ways; how do you know who’s reporting the most accurately?
One thing you shouldn’t do is try to find “the best” news source and trust that source exclusively. Yes, some sources are more accurate than others, and some are more biased than others (these are two different things; accuracy is whether they have the right information, bias is what spin they are putting on the information they are presenting). But every source you encounter will be less than perfect, because–surprise, gasp!–they are all run by human beings. (Yes, even AI. It’s trained on human work; it counts.)
Instead, you should rely on a lot of different news sources. There are some aggregator web sites that do their best to enable this practice, such as AllSides and Ground News, which present the same story as told by multiple sources and categorize them by political slant. Even when there are inaccurate or biased news sources, when you read from more than one source you can see where the differences are. Keep your eye open for:
1. Level of falsifiability.
An accurate news source will present facts that are easy to check, if not for you, then at least for someone. If it’s possible to ask yourself, “What evidence could I find to disprove this statement?” and immediately come up with a simple test, perform the test, and disprove or fail to disprove the statement, that is a good news source.
(The worst news sources will actually make inaccurate claims that are easily falsified–but they soon lose their reputation with everyone but their intended audience, which is often strongly politically polarized. One can identify and avoid these relatively easily.)
Let’s say that the story is, “Olafistan has bombed Svenoslakia and hit a hospital.” The best news sources are the ones that report evidence of the bombing and its target in a factual manner that can be verified by other people. For example: “This video from Svenoslakia shows Olafistanian bombers flying in the airspace above the hospital.” Or, “Satellite imagery shows multiple explosions at and near the hospital.” If the video can be analyzed and the satellite imagery reviewed, then that’s a falsifiable statement–it is possible to find evidence that the news source is wrong.
Unfalsifiable claims are those that, when they are made, are difficult to disprove. For example, “Olafistan did not intend to bomb the hospital.” That’s a statement of intent, and trying to disprove it is difficult. Instead, a responsible journalist will say something like, “The Olafistanian prime minister said that his military did not intend to bomb the hospital.” When covering unfalsifiable claims, a reliable news source won’t try to report them as fact at all; rather, they will tell us who is making those claims. Which leads us to:
2. Openness about sources.
If your news article doesn’t tell you where it got its news, or if the source is difficult or impossible to verify or contact, that’s highly suspect. The people that newspaper reporters interview when they get their information are human, and thus may be biased or inaccurate. Knowing who those sources are tells you about what biases they may have and what the limits of their knowledge might be, and lets you judge how reliable their statements are.
Take a neutral statement like, “The Svenoslakian president held a press conference in which he said that Olafistan has bombed a hospital.” That’s the sort of statement you’ll find in a high-quality article. It gives us the source of the information–the president of Svenoslakia, who may have a vested interest in branding Olafistan as the type of country that will bomb hospitals–but it neither calls him a liar nor assumes that he is telling the truth. An article biased toward Svenoslakia might not even give the source, expecting you to take the Svenoslakian president’s word as true by default, whereas the Olafistan side may emphasize the reasons why Svenoslakia’s president might falsely make that claim.
3. Selective Reporting
A reporter can interview people, read documents, and accurately report what they learned, but if they choose biased sources without balance, they can still end up with a biased story.
Choosing to report only some of the facts can severely bias a story even when all of the facts that are reported are true. If, when you look at multiple versions of the same story, one version leaves things out, check to make sure it’s editing for brevity, or is an earlier article written before the new information became available, rather than telling only one side of the story.
In some situations, reporters simply can’t reach people to interview for both sides of a story. In that situation, the reporter has to say, “We couldn’t talk to this source, though we tried.” Cliched, but helpful: It reminds the reader that there is another side to the story.
Remembering to report all sides of a story is particularly important when one side of the story is an authority figure–say, a police officer or a military leader–and the other side is a civilian, especially of a socially or politically disadvantaged minority. There are limits; one doesn’t need to interview a flat-Earther every time one interviews a geologist. But if there is any credible other side, balance demands that both be given their say.
(Yes, even with terrible criminals. Interview both the defense and the prosecution. Any story that just sensationalizes the crime should be seen as suspect. See below.)
4. Use of emotion and emotionally-sensitive topics
Emotional reasoning shuts down logical thinking. This is a good thing in situations where we have to make quick decisions, but not when we’re analyzing a news story. Using emotional reasoning and emphasizing emotionally-loaded aspects of a story are signs that the reporter is trying to draw more readers, wants to make you shut down your mind and lead with your emotions, or both.
The story about the hospital bombing is ripe for emotional reasoning. A reporter can talk about the bombing in a factual way… but they can also immediately dive into the deaths of patients on the children’s ward. If they do that, they risk shutting down your logic and triggering your anger and pity–and if it turns out that Olafistan is not, in fact, the one who bombed that hospital, your emotions will be a barrier to analyzing the facts and coming to that conclusion.
But the hospital bombing still needs to be covered, and the children’s ward is part of the story. When covering highly-emotional topics, reporters need to be very careful to avoid turning off their readers’ brains. But not all reporters do. If there is no effort made to avoid that emotional brain-shutdown, suspect a biased news source.
Common emotionally sensitive topics include the health and welfare of children, the deaths of children, child sexual abuse, sexual assault, and murder, especially of young people deemed innocent. If these topics are reported in a sensationalized fashion, suspect a biased news source and a reporter writing for clicks and ad revenue rather than accuracy.
5. News/Consumer Interactions
When you read a news story, you’re not a passive observer. You’re actively correlating the information in the story with every other piece of information it connects to in your mind, which means you are bringing your own biases, emotions, and previously-learned ideas to the table and filtering the new information through them. Like a reporter, your brain can ignore sources, emphasize emotional information, and see only some of the whole picture. In some instances, we come to the table with the desire to have a story turn out in a particular way.
Let me give an example here. I am disabled, and I have read a good many news stories about police shootings of disabled people, especially those who are minority race and low-income as well. When I read a story about a police shooting, I am likely to come to it with the assumption that the police officer was in the wrong, that the shooting could have been prevented, and that the victim was likely disabled and/or minority race. When the story doesn’t align with those ideas, I take more convincing than when it does. I need to be aware of that bias.
Cognitive biases to watch out for when reading news
Those biases can’t be erased; our brains use them as shortcuts to analyze things quickly. But what we can do is be aware of them and take them into account. That won’t work perfectly, either, but it’s part of the solution. Here are some very common ones that we should be aware of:
- Just-world fallacy: The belief that, if something bad has happened to someone, they must deserve it. Leads to villifying the victim of a crime or natural disaster (“They should have known better than to build in a flood plain!”).
- Black-and-white thinking: The desire to have villains and heroes, and to side with the heroes. Leads to minimizing the misdeeds of designated heroes and emphasizing those of the designated villains (“They must have had a good reason to bomb the hospital.”).
- Confirmation bias: The tendency to believe things that align with your already-established beliefs and reject things that don’t.
- Compassion collapse: The tendency to have more compassion for individuals and small groups of identifiable people than for large groups of faceless victims (“a million is a statistic”).
- Zero-risk bias: The preference for reducing a small risk to zero, while ignoring larger risks (“To be completely safe from vaccine injury, I’ll avoid being vaccinated.”)
- Availability bias: The tendency to overestimate the occurrence of highly memorable events; for example, a swimmer takes precautions against being bitten by a shark, but not against drowning in the ocean.
- Affinity bias: Sympathizing more with people who are more like yourself. (“I feel for that murder victim; they liked jazz just like I do.”)
These cognitive tendencies are nothing to be ashamed of. They are just products of the way our brains work to process information–a flood of information–quickly and effectively. If we stopped to analyze everything fully, we would be completely overwhelmed by information (as autistic people, who may have fewer cognitive shortcuts available, are often overwhelmed by information–especially sensory input). So it’s important to be aware of the shortcuts your brain takes and how they interact with the news you read, to get the whole story.