
As many of you know, over the past 2 years, I’ve got relatively fit.
Or said another way, I’ve lost 54kgs.
And while diet has played a huge part to play in this achievement, it’s exercise – specifically walking/running – that’s been the safety net in keeping it off.
I don’t mean that in terms of losing weight – though it has obviously had an impact – I mean it more in being able to consume more calories than my 1675 daily allowance, while still maintaining an overall calorie deficit.
I cannot tell you how much I appreciate that … because whereas the first year saw me being almost pathologically focused on not exceeding my calories, carbs or sugars allowance, now I can be a little looser, safe in the knowledge that exercise will keep things in overall balance, even when I scoff the occasional ‘calorific’ meal.
Anyway, at the beginning of the holidays I saw this thing called The Conqueror being advertised across social media.
Basically you select a virtual route from somewhere around the World and then – once you’ve paid them some cash – you get given a timeframe to complete ‘the walk’.
What makes it work is not just that every step you take in the real world gets translated onto the virtual map on your phone … nor is it that at every ‘checkpoint’, you get a postcard that details the history of wherever you have just reached or walked through … it’s not even that each time you hit a checkpoint, they will plant a real tree in your honour … it’s that once you achieve the route, they send you a real life medal.
And, as you can see from the pic above, they’re impressive.
Full Metal. Very Colorful. Properly Distinctive.
Sure, you’ve paid for them.
In fact, you’ve probably overpaid for them.
But they genuinely make you feel you’ve achieved something worthwhile.
And while I am sure there will be people who say it’s a stupid business – I have a different point of view.
Not just because what were the rules of business, are no longer limited to just those rules – which McKinsey are trying desperately to look like they understand given the incredible rise of companies who, based on the consultant models they’ve been flogging for fortunes for years, simply should not work, let alone thrive – but because The Conquerer has been developed to target how people actually behave, rather than how they’re supposed to.
Or said another way, they address the emotional need, not simply the functional benefits.
I know this sort of thing has been done before – hell, I did something like this for Nike back in 2011 – but apart from the fact the tech just wasn’t there back then, the inclusion of an actual medal that people would actually want to own, is a game changer. So much so that I believe they can truly make someone who doesn’t walk much, to walk more.
Which is fucking impressive when you think how much money sports brands have spent trying to get people to ‘just do it’.
But in my case, I do walk.
A lot.
Which is why – in just over a week of my holiday – I achieved this:

That’s right … while everyone else was scoffing down chocolates and turkey like they were going out of fashion, I was out walking 534.5 kilometers and picking up 4 fancy pants medals.
Which helps explains why I may have won, but I also was a fucking loser – hahaha.
Filed under: 2026, A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Business, Childhood, Clients, Comment, Confidence, Creative Development, Creativity, Dad, Effectiveness, Emotion, Empathy, Experience, Family, Friendship, Loyalty, Marketing Fail, Mum, Mum & Dad, Tom Stoppard
First of all a huge thanks to all the people who got in touch about my good eye news yesterday. Given how much your support through the challenge of last year meant to me, you just added the icing on the top.
So back to the post …
A while back, the great playwright, Tom Stoppard, died.
His death affected me because he was someone my family didn’t just respect highly, but knew well.
Especially my Auntie Silvana, who first met him when they worked at the iconic Aldwych theatre, London.
If truth be told, I’d not thought about Tom for years but on hearing he had died, I realized the people in my life who would be the most upset at this news – namely my Mum, Dad and Aunt – had all gone, and somehow that made the news the more potent.
Unsurprisingly, news of Tom’s passing led to many stories about him being told in the international media.
Stories about his talent.
Stories about his stories.
And stories about his integrity.
The word integrity is one that is often overused and incorrectly used.
Too often used to justify a one-off decision and/or a small act of consciousness within a big pattern of complicit acts.
But Tom wasn’t like that.
Even those who would label his decisions as ‘stubborn’ would grudgingly acknowledge – and respect – he was simply being Tom. Doing what he said he would do, regardless of opportunity, pressure, money or fame.
At a time where people and companies will seemingly destroy any relationship, promise or agreement for the ability to squeeze out $1 more than they had before … it’s beautiful Stoppard would never entertain doing such a thing.
Nothing sums this up more than this story of when Spielberg wanted him to write the screenplay for Jaws …

Isn’t that amazing?
It was also smart … because not only did it make Spielberg want to work with him even more, it had the same effect with the people at the BBC.
As I wrote a while back, our industry loves to talk about integrity and relationships but rarely seems to understand what those words actually mean, let alone how deeply entwined and interconnected they are.
As I wrote a while back about a private client of mine – the biggest street fashion investor and most profitable retailer on the planet – powerful, valuable and sustainable relationships aren’t built on convenience, but on inconvenience … and how your actions, honesty, transparency and focus continually demonstrate how you never lose sight of what you’re building together, how you want to build it and what each other is able to do because of it.
Also known as integrity.
Thank you Tom. We need more people like you … or at least acting like you.

Filed under: A Bit Of Inspiration, Anniversary, Dad, Death, Family, Love, Parents

OK, so we got to the end of the first week of 2026.
Or should I say the 3rd week … but you know what I mean.
Anyway, I started the TWENTIETH year of this blog with a couple of nice posts.
Then I followed it up with a couple of things that were frustrating-the-fuck out of me.
And now I am going to end it with something deeply personal to me.
Today is the 27th anniversary of my dad dying.
That not only means he has been out my life for just under half my life, but in just 5 years – I’ll be the age he was when he died.
As I’ve written before, when I turned 50 I went through a real emotional wobble believing that meant I only had 10 years before I too died … and while I’ve thankfully got past that, it increasingly shocks me how young he was when he passed.
Now I’ve written a lot about how much my Dad meant to me … how much he means to me … so this time I’m going to post something else altogether. Not because I don’t want to celebrate my Dad, but because I think this celebrates him in a way he would both want and respect.
To do that, you need to watch this …
This not only hit me, it made me really think hard.
And I get it and I think my Dad would have loved it.
Don’t get me wrong, I wish my Dad was still alive with all my heart and soul.
I miss him every single day and I hate I haven’t been able to share any of the past 27 years of my life with him.
But while he is still in my life and still relevant in my life, I know he would want me to refer to him as dead rather than ‘passed away’… not just because he wasn’t religious in any way, but because the word ‘death’, honours him and acknowledges him with greater dignity and love than any of the more ambiguous terminology that is often used to soften the reality rather than respect it.
Put simply, ‘passed’ sounds temporary and death represents permanency … and the reason that is so important is – as Labi Siffre so brilliantly articulates – the permanency of death not only justifies, but enables the full expression of grief because ultimately, grief represents the deep love you had for someone and the importance they played in your life.
And my god, did I love him.
So here’s to you Dad.
Dead, missed but absolutely not forgotten.
Filed under: 2026, A Bit Of Inspiration, AI, Attitude & Aptitude, Business, Comment, Technology
This post kind-of follows on from yesterday’s.
You see, recently I saw this image from the IBM training manual of 1979.

Interesting isn’t it.
That even then, they both saw the power and the potential folly of enabling technology to have ‘too much’ autonomy.
But these days, it’s all the rage … driven far more by a quest for profit than a desire to make life better for all.
As I have written many times, the issue is rarely with the tech, but the people behind it.
Not just in terms of their motivations, but their frames-of-reference.
In many cases, they’re spoilt, little boys all desperate to be seen as the next Edison, Tesla or Newton … conveniently forgetting that Tesla, Edison and Newton were driven by a desire to expand and enable human possibilities rather than neuter it.
Of course, what accelerates this attitude and adoption is a sharemarket that blindly rewards any organsation that spouts those two little letters in all they do … which helps explain why I am seeing the letters ‘AI’ being thrown about in the same way WeWork tried to convince everyone they were a tech company rather than an office leasing company.
Just recently I watched an ad for an air conditioning unit that said it used AI to work out what temperature they needed to be.
Errrrm, excuse me … but hasn’t that option been around for donkey’s years.
Same with the car brand that claimed they used AI to ensure the car would perfectly match the driving conditions.
Give me a fucking break.
It’s Emperor’s New Clothes all over again … except people aren’t buying the bullshit so easily because on top of the snake-oil so many companies are trying to push, the reality is many people are losing their jobs and livelihoods and so see AI more as the enemy than the enabler.
It doesn’t have to be this way because used right … AI can/could liberate and democratize society in ways previously considered impossible.
But to do that requires people who want everyone to win, not just themselves … and that’s why we don’t have a generation of Tesla’s, Edison’s and Newton’s, but Musk’s, Zuck’s and Trump’s.
I’ll say this for AI though …
For all its incredible uses, its real power is its ability to reveal the real motivation behind the companies who embrace it and that’s something no amount of mission statement, purpose campaign or focus group will ever be able to hide.


