Becoming a professional writer involves far more than just crafting compelling sentences; it requires a deep understanding of the publishing world, the book market, and self-promotion. Successful authors treat their writing career as a small business, mastering skills that move their manuscripts from concept to bestseller lists. Think of these skills as your literary toolkit, critical for success in today’s competitive landscape.
Essential Business Skills for Writers
These skills, vital for running any successful operation, translate directly to the life of a professional writer, helping transform creative passion into a thriving career.
1. Communication Skills
Effective communication forms the bedrock of a successful writing career. You must present yourself and your work clearly, whether you’re querying an agent, pitching an editor, or speaking to your readers.
- Pitching and Querying: Your pitch to an agent or editor demands precision and clarity. Details in a submission package, including your query letter, synopsis, and manuscript sample, must be accurate, formatted correctly, and compelling to save the agent time and provide clarity about your book’s market viability.
- Receiving and Applying Feedback: A writer’s growth hinges on the ability to receive and implement editorial feedback. Establishing a clear communication channel with your editor or critique partners about the type of revisions expected drastically improves the final product.
A. Leadership
A writer exhibits leadership by taking charge of their career and the direction of their book. Using tools—like a spreadsheet or database to track submissions, contacts, and marketing results—helps direct operations. This eliminates the confusion of forgotten deadlines or lost contacts, allowing the writer to concentrate on generating new material.
B. Negotiation
Negotiation, for a writer, often involves making decisions to organize a publishing plan. This isn’t just about hammering out a contract; it’s about strategy.
- Contract Discussions: Discussing advance amounts, royalty splits, or subsidiary rights with a publisher requires the writer (or their agent) to understand the book’s value and hold firm on important terms.
- Marketing Strategy: Discussions with a publicist about which book promotion tactics drive the best results, based on past sales reports and market attainment, guides future book marketing efforts.
C. Emotional Intelligence
A writer must know how to handle the inevitable pressure of deadlines, rejection, and critical reviews. Prioritizing writing tasks based on urgency and importance—like finishing a manuscript draft versus approving cover art—shows emotional intelligence in managing a complex and often stressful creative endeavor.
2. Business Management
Managing your creative output and the tools used to create and sell it are central to a writer’s business.
A. Asset Management
In publishing, an asset is your book—its function, genre, and associated marketing or production needs. This requires tracking several factors:
- Sales Data: Monitoring sales figures across different retailers (Amazon, B&N, etc.) to understand performance.
- Metadata: Knowing how long a book description (the “PM” or maintenance) should take to write and ensuring the title and subtitle include time-saving elements like keywords so a potential reader quickly finds your work.
- Intellectual Property: Understanding the copyright and rights associated with your work, all tracked in your personal business system.
B. Inventory Management
A writer’s inventory includes their actual books (physical and digital stock) and marketing materials.
- Stock Levels: A self-published author must track quantities of printed books and their location (Room>Shelf>Bin) if stored personally.
- Pricing and Promotions: Knowing your initial quantity and tracking usage—how many copies move during a sale—will affect future printing and pricing decisions. This should include whether a book is a critical spare (a guaranteed backlist seller) or a substitute (a short story used as a reader magnet).
C. Work Order Management
This involves the organization of the actual writing and production process.
- Scheduling and Dispatching: Setting deadlines for drafting, editing, and cover design and ensuring those tasks are assigned and completed on-time.
- Checklists: Using a digital checklist for each stage of production. A basic checklist confirms a task’s completion (“Send manuscript to copyeditor,” then “Approve final proofs”). An advanced checklist includes specific data fields for revision notes or word counts.
3. Project Management
At its heart, this skill handles the movement of a book from an idea to a published product. Quality organizational tools allow a writer to process special projects, anything from designing a new website to organizing a multi-city book tour. Labor (your time) and material costs (editor, designer fees) must receive input into the system.
A. Planning and Networking
These sub-points relate to the scheduling of the book’s production and development of contacts. Networking is a wonderful skill; it encourages good communication and relationship development with agents, editors, publicists, and fellow authors. Investing in a company or service (a professional editor, a book designer) that provides special features and options for your operation is essential.
4. Financial Skills
A writer must practice cutting costs, trimming the fat (of unnecessary expenses), and getting the most value from assets, inventory, and labor. Everything a writer does is judged for cost efficiency and effectiveness.
- Reporting: The best benefit of using a business-focused approach is the reports available on book sales, earnings, and expenses. Your system should allow enough variables or filters to generate the specific report needed for tax purposes or sales analysis.
- Integration: Consider integrating a sales dashboard with your personal accounting software.
Embracing the Author-Entrepreneur Mindset
A career in writing calls for an entrepreneurial approach. By adopting these business skills, you move beyond the role of a mere creator to become a proactive participant in the publishing industry. This focus on practical, career-level competence secures your footing in a constantly evolving market.















