The Get a Mac campaign is a current (2006–present) television advertising campaign created for Apple Inc. by TBWA\, the company's advertising agency. Shown in the United States, Canada, United Kingdom, Spain, Australia, Japan, and New Zealand, the ads in the campaign have become easily recognizeable owing to the fact that each ad follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Macintosh running Mac OS X ("Hello, I'm a Mac..."), while a man in a more formal suit and tie combination introduces himself as a non-Macintosh personal computer running Microsoft Windows ("... And I'm a PC."). The two then act out a brief vignette in which the capabilities and attributes of 'Mac' and 'PC' are compared, with PC - characterized as a formal, stuffy person overly concerned with work - often being frustrated by the more laid-back Mac's superior abilities. Some mor...