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Your 2026 breakthrough awaits

These are anything but boring times — you know you need to act on trends but you do not have the time.

The solution? Let our trend intelligence platform future-proof you with the consumer insights and innovations that matter.

 

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Make the most of our
Trend Intelligence Platform 👇

 

Discover trends relevant to you

Our proprietary Trend Framework, revolving
around 15 mega-trends and 230+ sub-trends,
brings you instant guidance.

Discover trends relevant to you

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Spot your next Big Idea

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Spot your next Big Idea

Search 32,000+ tagged, on-trend innovations, or ask our AI-powered Innovations Expert.

Ideate and Innovate with AI

Run with our toolbox — including our AI-powered ideation tools, which let you instantly dream up new, trend-driven products, services and campaigns.

Ideate and Innovate with AI

Feature 3

Upskill yourself

Feature 4

Upskill yourself

Enroll in our Purpose-Driven and AI-Driven Innovation courses via the platform’s Academy.

 

 

Sign up now and be in the know, forever

Selected Access

Seeker

Always in the know, via the platform and our newsletter

FREEforever
  • Trend newsletter
  • Monthly trend report
  • Daily innovations
  • Academy courses
  • Community & global meetups
Free forever. No credit card.
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Full Platform Access

Pioneer

Supercharge yourself with access to all platform features 
$33/ month
  • Everything in free plan, plus:
  • Full platform access
  • 200+ trends
  • 32,000+ innovations
  • 2026 Trend Report
  • AI ideation tools
  • 500+ consumer trend reports
  • Exclusive webinars
Purchase full access
Team-Wide Access

Enterprise

Empower teams with platform access & account management
$499/ month
  • Everything in Pioneer, plus:
  • Discounted price for 10+ users
  • Access to our Trend Analysts
  • Dedicated account manager
  • Exclusive team onboarding
  • Payment via invoice or credit card
  • Single-sign-on access (optional)
Contact Us

Why TrendWatching

Turning emerging consumer trends into breakthrough ideas is priceless — and it's our expertise and obsession.

Built for marketers, creatives, strategists, entrepreneurs, and innovators, we combine AI, a global network of 100+ spotters, and our Purpose-Driven Innovation methodology to turn trends into meaningful business opportunities. For you (that is, if you join us).

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What our members are saying

HH Global 🇬🇧

Chief Sustainability Officer

"It gives us access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients. Overall, it empowers our team to stay ahead in a rapidly evolving landscape"

Major Health Brand 🇯🇵

Senior Marketing Director

“The platform's AI ideation tools are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”

Mobile Payments Provider 🇨🇭

UX Researcher

“The trend-driven ideation tools are incredible, exactly what I need to make sense of emerging trends!”

Pearson 🇺🇸

Senior Strategist — Consumer & Cultural Insights

“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”

Global QSR Brand 🌎

Foresight Manager

“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”

Advertising Agency 🇨🇷

Chief Strategy Officer

"TrendWatching plays a key role in our strategic process, helping us to spot cultural trends that truly matter to the brands we work with"

Join 50,000+ empowered members, from the US to Singapore, and from Brazil to Germany

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Talk to a human

If you have any questions, contact just email Giulia Bolzan, our Business Development Director, and she will get back to you ASAP.