
By Rogers M. Wanambwa
As the curtain falls on Green Action Week 2025, I find myself reflecting not only on the activities we’ve just wrapped up, but on the deeper lessons that surfaced along the way. Together with my colleague Racheal and the dedicated team at Participatory Ecological Land UM Uganda, I had the privilege of coordinating an online campaign designed to amplify stories, practices and wisdom shared during the week.
It was a journey that stretched across communities and platforms, drawing out voices that often remain unheard. And in those voices, I heard a truth worth repeating: sustainability in Uganda is not imported. It is lived, inherited and practiced in the rhythms of everyday life.
Lessons Rooted in the Soil
The campaign highlighted indigenous seeds, community-led innovations and cultural performances that spoke volumes. These were not museum relics or quaint traditions. They were living, breathing solutions to some of today’s most urgent challenges: climate change, biodiversity loss and food insecurity.
From Nebbi to Mbale, the message was clear:
Indigenous species are irreplaceable. They carry resilience, nutrition and cultural memory in every grain, root and leaf. To preserve them is to safeguard identity and secure a food system capable of withstanding future shocks.
Culture is more than expression, it is instruction. The dances, songs and rituals shared during the week were not just entertainment. They carried coded wisdom about coexistence, balance and respect for nature.
Community is the engine of transformation. Policies and programs are important, but they only take root when people themselves mobilize. Green Action Week reminded us that when communities are connected, whether in a rural gathering in Nebbi or on a digital platform, they can spark change no policy alone can achieve.
Stories That Stay With Me
One performance I will not forget came from a group of young people who blended traditional drumming with spoken word poetry. Their message was simple: “To forget our seeds is to forget ourselves.” It was art, yes, but it was also advocacy in its purest form, reminding us that heritage and sustainability are inseparable.
Elsewhere, farmers shared stories of how they had revived indigenous seed varieties thought to be lost. Their testimonies were practical and hopeful: yields that withstood erratic rains, diets enriched by traditional grains, and a renewed sense of pride in local knowledge.
These moments underscored something I’ve always believed but saw more clearly this week: sustainability is not an abstract framework. It is a lived reality, woven into culture, memory and survival.
A Communicator’s Responsibility
As communicators, Racheal and I felt privileged to help bridge these stories to wider audiences. We watched them travel, across timelines, feeds and digital spaces, where they sparked dialogue far beyond the week’s events.
Yet amplification is only the beginning. The larger responsibility is to keep the conversation alive, long after hashtags stop trending, long after the week’s campaign is archived. The challenge is to translate these insights into enduring practice, into choices and policies that respect indigenous wisdom while embracing modern action.
Closing Reflections
If I were to distill Green Action Week 2025 into a single truth, it would be this: a happy, healthy people cannot exist apart from a thriving, balanced ecosystem.
This year’s campaign reminded us that the future we want is already seeded in the wisdom of our communities. Our task is to nurture it, to amplify it, and to ensure it guides how we imagine and build sustainable futures together.
Here’s to keeping the drumbeat of sustainability alive, rooted in culture, shared by community, and carried forward by all of us.




