Deepak Chopra said: “The most creative act you will ever undertake is the act of creating yourself.”
But with so much media flirting with our innocence like paedophiles, we develop a tendency to become seduced and corrupted. This is what it feels like to me every time I switch on my laptop and open YouTube.
One of my many hobbies is writing in my contemplation book, so I went down the YouTube rabbit hole looking up contemplation books. I wanted to see how others do it , to observe how we differ.
Very quickly, “contemplation books” turned into something resembling a church luncheon for the elderly. Like well-meaning old aunties forcing you to try their dishes because they all have secret ingredients, the YouTube algorithm began flooding me with every conceivable type of journaling.
Reading journals, where avid readers annotate what they’ve read.
Junk journals, where scraps of rubbish and paper are glued into books.
And heaven forbid, there are hundreds more.
All of them copying one another.
They invent new words, which are then copied again, as if they’re creating their own cult language. Some even track stats: mood scales (how was my mood today, one to five), themes (“Rainbow Month,” where stickers are added for LGBTQ+ books read, followed by artistically aestheticised anguish about how difficult it is to exist in a straight world). Many of them have entire journaling ecosystems, juggling fifteen books at once.
They copy from each other until every video begins to blur into the next. It feels like watching a hive mind hivesplain the same content over and over again. You’re trapped in a YouTube time loop, watching originality dissolve in real time.
So I ask: are we, as humans, complacently murdering ourselves?
Are we killing our uniqueness in order to become clones of a collective hive mind? Have we invented a way of killing ourselves without committing actual suicide?
We must rage against copying.
Steal a little from those who inspire you — but don’t become them.
Be your real, authentic self.
Don’t kill the You in you.
You matter.
Even if just to me… you matter.
© 2026 Allen Wolfie Simpson
