Tag Archives: Cynic’s Dictionary

Humor Needs to Be Taken Seriously… Seriously!

I’ve been solemnly engaged in the business of writing humor for about fifteen years now. I’ve worked diligently at my trade. I’ve studied under some of the undisputed masters of the craft: Rabelais, Swift, Mark Twain, Ambrose Bierce and H. L. Mencken, to name just a few. Several of my readers, not all of them family members, have commented on my wit, my penchant for the pithy observation, and the mellifluous beauty of my comic prose (though they didn’t necessarily use the word “mellifluous”).

And what do I have to show for my efforts? Am I rich as Dave Barry? Am I as celebrated as the guy who wrote I Hope They Serve Beer in Hell, whatever his name is? Of course not. I’m no more successful than your average adolescent denizen of facebook with 352 friends.

My single published book of humor, The Cynic’s Dictionary, which various readers characterized as “uproariously funny,” “a sheer joy” and “nothing less than brilliant,” never even garnered a review in Publisher’s Weekly, let alone The New York Times. In bookstores across the republic and around the world, it sold out within weeks and was rarely if ever restocked. It won a reprieve in its latter-day incarnation as a budget-priced hardcover; the new publisher told me, “It’s not a good book — it’s a great book.”

But recognition never made its way to my doorstep. While Marley and Me mysteriously vaulted to the top of the bestseller lists, The Cynic’s Dictionary died in obscurity, like some 76-year-old retired schoolteacher in Emporia, Kansas.

Meanwhile, I’ve been struggling to catapult a collection of my online essays into the increasingly impregnable fortress of print. My agent balked. “I love your work, Rick,” she apologized. Translation: nobody was going to buy a collection of essays by a nobody.

I searched for a new agent. Thirty-seven rejections later, I found one. He loved my work, too; he saw me as the ideal humorist for the Baby Boomer generation as it approached obsolescence and death. But five months after I mailed him my freshly printed manuscript, he has yet to send it to a single editor.

I’ve come to the inescapable conclusion, as you probably would, that writing humor is not for the faint of heart or the thin of skin. The trouble with being a humorist is that nobody takes you seriously. Think about it. How often do you see reviews of humor books in the mainstream press? Other than David Sedaris, who seems to have been adopted as a kind of adorable gay lapdog by the NPR-New Yorker crowd, your typical humorist toils in soul-numbing obscurity. The average author of a Lebanese cookbook stands a greater chance of achieving fame, riches, and a well-placed review.

We need to start taking humor more seriously. The tongue-in-cheek, wink-wink nudge-nudge style of public wit has reigned supreme for too long now. It grows wearisome, all that self-conscious skittering around genuine feeling. The best humor is almost always based on truth, not the distancing telescope of postmodern irony. We need humor with a heart and a backbone. We need it desperately. If only we could convince the gatekeepers.

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Introducing Positive Cynicism: an Upbeat Philosophy for Grumblers

Positive Cynicism? Isn’t that an oxymoron? Cynics are supposed to be sneering, carping, curmudgeonly critics, aren’t they?

Well, most of us cynics are chronic naysayers. And that’s the problem. Sure, we’re generally justified in our grumbling. But I’ve reached the conclusion that grumbling doesn’t make for a deeply satisfying or salubrious lifestyle. In fact, cynics are reputed to keel over from heart attacks at four times the rate of your average Joe. As chieftain of The Cynic’s Sanctuary, I’d feel especially guilty if I led my young followers into a lifelong bog of pessimism and premature cardiovascular complaints.

That’s why I’ve developed a new philosophy that I’ve dubbed Positive Cynicism. Essentially I’m offering cynics a chance to keep their integrity without feeling alienated, sliding into a terminal depression, dropping dead from heart disease or otherwise making themselves miserable during their too-brief sojourns on this perplexing planet. After all, even cynics deserve happiness, at least in moderation.

Positive Cynicism isn’t a rigorous philosophical system — just the introduction to what might be a more fulfilling way of life for members of our beleaguered tribe. You can read more about it here. 

 

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R.I.P. The Cynic’s Dictionary

It had to happen sooner or later. The Cynic’s Dictionary, my personal favorite of all my published and unpublished works, finally succumbed to a combination of old age and mass indifference. It was twelve years old. I bought the final four unsold copies from the current publisher on July 18, 2007, and that was that.

Twelve isn’t a bad lifespan for a humor book, especially in today’s bottom-line publishing climate. The Cynic’s Dictionary actually earned back its advance, and then some. The book had numerous fans who wrote to me and championed its cause, but it never cracked the media radar or the mysterious word-of-mouth machine that unaccountably propels books like Marley and Me to superstardom. 

I suppose The Cynic’s Dictionary wasn’t the sort of book that’s predestined for superstardom. It’s a relentlessly negative book, after all, even if it’s also a recklessly funny one. Most American readers prefer chicken soup and other forms of spiritual uplift. But I relished the opportunity to tell the truth with a bitter twist of lime, and I haven’t had my fill. You can bet I’ll continue to peddle my dark brand of humor, even while the success of my Words That Sell tells me that the money lies elsewhere.

One of the glories of the Internet is its ability to preserve the outpourings of renegade minds who failed to open the trick latch that leads to commercial success. Most of those minds are more interesting and engaging than the ones we reward with bestsellerdom. It pleases me to think that some of my “disgruntled definitions” might still be circulating around the Web after I’ve turned to plant food. The Cynic’s Dictionary is dead, but as a true believer I hope it stumbles upon a blissful afterlife.

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Authors Richard Bayan and Rick Bayan are the same person, Bayan reveals

Now my secret is out: I lead a double life as an author. As Richard Bayan, I’ve brought you the popular advertising thesaurus Words That Sell and its recent spawn, More Words That Sell. As Rick Bayan, I’ve created that dark-humored Biercean lexicon for our times, The Cynic’s Dictionary — along with my equally dark-humored website, The Cynic’s Sanctuary (www.i-cynic.com).

How can one man write cynical humor and serious advertising reference books? Am I schizophrenic? Not entirely. I just love words. I love the way they sound, the way they look on the page, the way they create visions in our heads, the way they can influence our attitudes and actions.

My interest in advertising stems from my career, of course. I’ve been an advertising copywriter and copy chief for over two decades. I’ve been devoted to my craft. I’ve won my share of awards. But I was never really a “company man.” When I was about to turn 50, I quit my job and decided to succeed or fail on my own. I’m still as fascinated as ever by the power of certain words to provoke certain responses, and by the power of advertising to generate interest in a product or service. We copywriters wield a weapon of immense capabilities.

As for my cynical humor… Well, that’s what happens when an idealistic history major discovers that the working world has no use for his hard-earned knowledge. Yes, cynicism is the flip side of idealism. Most of us cynics are sentimentalists under our scarred hides. Contrary to what everyone says about us, we value honesty, integrity and virtue. We just have a nasty habit of grumbling about the world’s shortcomings, and that doesn’t make us especially popular.

If you’ve read my advertising books, you’ll notice that my cynic’s sense of outrage creeps into the proceedings now and then. I’m fiercely adamant about integrity in advertising, because sleazy tactics undermine the image of advertising in the public eye. Our audience deserves better. The best advertising doesn’t try to hook an audience with deceptive come-ons.  We need to use hooks, of course, but we also need to do it honestly. For me, the goal of advertising is to build a long-lasting bond with the audience. And that bond translates into long-term sales.

I hope you’ll come here often to share your views on advertising, words, cynicism and other topics of interest to my readers. Feel free to tell me how I can improve my books or write better ones in the future. And of course, if you like my stuff, I’d like to hear that, too. Let’s get to know each other.

 

 

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