NBCUniversal reposted this
2026 will be a pivotal year for NBCUniversal, and I’m incredibly proud of our team for starting strong at CES with an innovative suite of new products, a first-of-its-kind agentic AI partnership that will transform cross-platform planning for our industry, and a real-time, fully transparent measurement capability for our brands. Also this week, our company celebrated One Month Out until Legendary February by announcing the sellout of all three Legendary February tentpoles — the Milan Cortina 2026 Olympics, Super Bowl LX, and NBA All-Star Weekend. Thank you to everyone who helped make CES such an impactful week and to the teams for their endless work supporting our unrivaled sports portfolio. Here are some of the highlights of the week: •We introduced a breakthrough approach to buying premium video using agentic AI across linear and digital in partnership with RPA, FreeWheel, and Newton Research. https://lnkd.in/gW6rUiHG •We set a new Winter Games ad sales record with a complete sellout of Milan Cortina 2026 Olympic inventory and over 100 new advertisers. https://lnkd.in/gs7UfwTY •I had the pleasure of sitting down with John Ourand on Puck’s “The Varsity” Podcast where we discussed NBCU’s strategy heading into Legendary February, our partnerships with the National Basketball Association (NBA) and Major League Baseball (MLB), and what’s ahead for sports advertising. https://lnkd.in/g7ufsNGG •At Stagwell’s Sport Beach, I joined Casey Wasserman and Diana Taurasi to talk all things Milan Cortina 2026 and LA28 Olympic & Paralympic Games and explore the evolving viewing and advertising experience of the Games, the athlete journey, and the future of the Olympic business. • The Variety Business of Entertainment Summit rounded out the week with a great conversation alongside Jeff Collins, Rita Ferro, Tim Natividad, Mike O'Donnell, and Amy Reinhard about our rapidly evolving industry and the opportunities for brands.