Executive Vice President of Sales

Company Introduction:

Unilumin is a global leader in LED display, dedicated to delivering high-quality, innovative, and energy-efficient technologies. Headquartered in Shenzhen, China, with subsidiaries and service networks across more than 160 countries, Unilumin provides cutting-edge products and comprehensive solutions for a wide range of industries including sports, entertainment, retail, transportation, and smart cities.

As a publicly listed company, Unilumin is known for its innovation, quality manufacturing, and global service capabilities. Our technology has powered some of the world’s most iconic venues and events, and we continue to invest heavily in R&D to stay at the forefront of the LED display industry.

Job Responsibilities:

1) Sales Strategy & Revenue Growth

• Develop and execute the U.S sales strategy aligned with company priorities and annual revenue targets.

• Drive new customer acquisition, key account expansion, and renewal/upsell strategies across regions and verticals.

• Define sales coverage model, territory design, and segmentation (regions/verticals/key accounts).

2) Leadership & Team Management

• Lead, coach, and scale a high-performing sales organization, including regional leaders and specialized sales teams.

• Establish clear goals (quarterly/annual quotas), KPIs, and performance cadence.

3) Pipeline, Forecasting & Sales Operations Excellence

• Own end-to-end sales operating rhythm: pipeline generation targets, stage definitions, win/loss reviews, and forecast accuracy.

• Ensure consistent CRM adoption and data hygiene; drive reporting dashboards for leadership visibility.

4) Key Accounts & Strategic Partnerships

• Personally engage with top strategic customers and high-stakes opportunities to accelerate close rates and long-term relationships.

• Establish executive-level customer relationships and sponsor account plans for priority accounts.

• Develop channel/partner strategies where applicable (integrators, resellers, consultants, etc.).

5) Cross-Functional Alignment (End-to-End Customer Success)

• Partner with Marketing to align demand generation, events, and brand positioning to sales priorities.

• Collaborate with Product/Technical Support and CTO org to ensure solutions fit, technical enablement, and competitive differentiation.

• Work closely with Service team to ensure realistic scope, delivery commitments, and customer satisfaction.

6) Compliance & Ethics

• Ensure sales practices comply with company policies, contracting standards, and applicable laws.

• Promote a culture of integrity, accountability, and customer-first behaviors.

Qualifications:

• 8+ years of progressive B2B sales experience, including 3+ years leading multi-region sales teams at director/VP level or above.

• Strong leadership capabilities: hiring, coaching, performance management, and building scalable processes.

• Proficiency with CRM and sales analytics (e.g., Salesforce or equivalent), forecasting methodologies, and KPI management.

• Excellent executive communication and negotiation skills.

• Experience in LED displays, AV/Pro-AV, fixed installation, digital signage, lighting, or adjacent technology/engineering-driven industries preferred.

• Experience with enterprise/key account programs and channel partner ecosystems preferred.

• Familiarity with project-based delivery environments and cross-functional execution models preferred.

Benefits:

• Management Bonus
• Incentive Pay

• Company Health Insurance

• 401(k)

• PTO

• Paid Sick Leave

• LTD & STD

• Team Building