🚨 ATTENTION: your marketing team has unlocked secret identities. Press Start ▶️ to reveal them 🤫 Most days, you’re switching roles like game levels: planner, analyst, creator, and occasionally, a full-time problem solver with a cape equipped. And Google and YouTube are here as your power-ups on the quest for marketing justice. So tell us if you were a marketing superhero, what would your cape read? #GoogleForBusinessIndia #MarketingSuperpowers #Marketing #VideoGames
Google for Business India
Technology, Information and Internet
Helping Indian businesses grow with the right tools, insights & AI solutions
Updates
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From “I want it” to “I bought it” ✅🛍️ Hear from Arpan Biswas, CMO at AJIO.com, on how the brand used a creator-first approach 👥 on YouTube Shorts with Creator Partnership Ads to go after niche audiences, build interest, and drive purchases 🛒 #GetMoreWithShorts #Ajio #YouTubeMarketing #CreatorMarketing #YouTubeCreators
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Turns out learning works better as a conversation 💬 With AI Mode, Google Search is becoming more conversational, with users asking longer, more detailed questions and showing clearer intent. A shift that’s reshaping learning and discovery.✨ Loved Aarti Samant - The Sorted Girl's take on what this means for marketers.
I used to think my finance exams were a nightmare because of the numbers. I was wrong. It was the "mugging up." We’ve all been there: pulling all-nighters to memorize formulas we didn't actually understand, only to forget everything the second we submitted the paper. But today, students are finally trading that stress for actual comprehension. With Live on Google Search, learning isn't a memory test anymore; it’s a conversation. Whether it’s breaking down continuous compounding or any other complex logic, users are now asking longer, more detailed questions to get the full picture. But for the advertisers and brand marketers, there is a bigger story here. This shift in how people learn is also changing how they search. As a brand marketer, here’s what it means for you: - The "Long-Tail" Opportunity: Because users are asking longer, more complex questions, they are providing much clearer signals of intent. For a brand, that means "higher quality clicks" from users who are actually engaged. - More frequent and longer searches: Markets like India are seeing over a 10% increase in search usage where AI Overviews are present. People are clicking more on Helpful Content over Simple Results, seeking out authentic voices and in-depth analysis that helps them truly learn. But, this is where it gets really exciting! Google has started testing a new way to reach these users through integrated ads within AI Mode. While this hasn't launched in India yet, it’s expected to roll out soon. It means that for those already using Performance Max and Broad Match, there will soon be a new opportunity to have your ads appear directly within these deep, AI-powered conversations. As search becomes more conversational and intent-driven, the potential for brands to build meaningful connections is massive. It’s time to move beyond the basics and start thinking about how your brand shows up in the future of search. #AIMode #GoogleSearch #Ad Google for Business India
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We like to think purchases are impulsive. They’re shaped by reading reviews, extensive searches and following recommendations from the Creators we relate to. Long before the buy button, trust is already being built by YouTube Creators - and that’s what people end up choosing. ⭐ #YouTubeCreators #YouTubeMarketing #CreatorMarketing
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App growth is about more than installs. It’s about efficiency, retention, and long-term value.💪 Published in collaboration with AppsFlyer, this playbook shows how marketers can move from chasing volume to building sustained performance across the full funnel. Explore the report: https://lnkd.in/eBnSdc4B #Marketing #Apps #Installs #AppsFlyer #Google
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Happy New Year! Today’s #GoogleDoodle celebrates journaling, crafts, fitness and creating healthy habits - new year resolutions inspired by Google Trends data ✍🏻🧶🧘🥗 Are there any Google trends that caught your attention as a marketer? Tell us below. #GoogleDoodle #NewYearResolutions #MarketingResolutions
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Wrapping up the year like a campaign well run 🎁✨ #GoogleDoodle #NewYearsEve #Happy2026
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Every year has its highlights. For marketers, it also has dashboards, decks, campaign tests, and one too many “top priority” moments. Here’s 2025, wrapped. Thanks for building, testing, and growing with us 🚀 #Google #Marketing #2025Wrapped #Campaigns
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Deconstruct’s effective, two-step routine on #YouTube: 🫧Reach fresh, new, high-intent audiences 🍊Incorporate Vitamin C(reators) to build trust with them Hear from Malini A., CEO and Founder, and Prateek Jain, Chief Business Officer of Deconstruct, on how the brand got a ✨glow-up ✨through #YouTubeShorts #GetMoreWithShorts #Deconstruct #YouTubeMarketing #CreatorMarketing #YouTubeCreators
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To the advertisers who’ve navigated a wild 2025: May your holidays be restful, your insights be sharp, and your campaigns deliver the results you've worked so hard for. Wishing you a peaceful break! See you in the New Year! 🥂👋 #Christmas #Google #Holidays #Campaigns
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